The impact of cost, technology acceptance and employees' satisfaction on the effectiveness of the electronic customer relationship management systems

Antecedents Brand Trust and Private Universities Reputation

“…The perceived convenience and benefits of using a web-based learning system on student behavior intentions in Britain and Lebanon (Tarhini, Hone, & Liu, 2015). Libraries that provide ICT (Information and Communication Technology) facilities and e-journal subscriptions are more attractive to students as a place to study and research (Brendan, Boniface, Ezema, & Ugwu, 2014) Technological acceptance in the form of ease of use e-learning system and infrastructure capability significantly influence the effectiveness of E-CRM (Jafari Navimipour & Soltani, 2016). The CRM model can improve the relationship between prospective customers (students, parents and communities) with institutions in creating emotional ties that can create two-way communication between users and providers of the academic system (Fathoni, 2014).The application of information technology significantly influences their ease and attitude towards the use of information technology education (John, 2015).…”

Cloud-Based Management Information System: A Systematic Review and Future Research Scope

“…Evaluation of cloud computing within information systems demonstrates higher efficiency and value addition. (Tuncay, 2010) It has a potential ability to flexible access to data networks as cloud-based MIS systems are adept in handling the complex data-sets that are frequently used in company processes (Navimipour & Soltani, 2016). The main reasons for adoption of MIS based on cloud computing formulation include an overall reduction in costs to the company, increased efficiency of data management, regulation of data flow, and accuracy of handling of data.…”

The Influence of Service Innovation Capability for Self‐Service Technology Investment

“…A CRM system applies IT to enable a business to compile comprehensive information, thereby increasing its understanding of how to manage relationships with its customers (Zikmund, McLeod, & Gilbert, 2002). The issue of e-CRM has increasingly become the identification of the success of the CRM implementation, and has further emerged as one of the most prominent information systems allowing organizations to contact customers and to collect, store, and analyze customer data in order to provide a comprehensive view of their customers (Navimipour & Soltani, 2016). The issue of e-CRM has increasingly become the identification of the success of the CRM implementation, and has further emerged as one of the most prominent information systems allowing organizations to contact customers and to collect, store, and analyze customer data in order to provide a comprehensive view of their customers (Navimipour & Soltani, 2016).…”

“…Today, with the growing global penetration of the Internet, electronic CRM (e-CRM) has become increasingly popular as a communication tool and relationshipbuilding platform. The issue of e-CRM has increasingly become the identification of the success of the CRM implementation, and has further emerged as one of the most prominent information systems allowing organizations to contact customers and to collect, store, and analyze customer data in order to provide a comprehensive view of their customers (Navimipour & Soltani, 2016).…”