The Impact of Country of Origin on Brand Equity: An Analysis of The Wine Sector

Passagem, Nádia; Crespo, Cátia Fernandes; Almeida, Nuno

doi:10.36253/web-8407

Cited by 9 publications

(14 citation statements)

References 92 publications

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“…This growth is also because of new trends that involve both the wine producers’ and final consumers’ sides (Kim et al , 2015). From the perspective of wine producers, production processes that are traditionally rooted in certain countries of origin, the so-called Old-World producers (Italy, France and Spain), coexist with the more innovative offerings of new wine-producing countries (such as Australia, Argentina, New Zealand and Chile) (Passagem et al , 2020). The first ones propose a wine selection that also includes niche and sophisticated products based on the value of the strong links between the products and particular countries and places of origin.…”

Section: Methodsmentioning

confidence: 99%

“…merlot and sauvignon). They also make strong investments in their brands to bridge the competitive gaps resulting from their lack of recognized winemaking traditions (Campbell and Guibert, 2006; Fleming et al , 2014; Passagem et al , 2020). From the target market perspective, expert consumers, who are very attentive to the quality of grape varieties and their typicality, coexist with other groups containing less-expert customers, who are sometimes inclined to buy certain products merely for the sake of fashion, as in the case of Prosecco, which has become synonymous with sparkling aperitif wine in the USA.…”

Section: Methodsmentioning

confidence: 99%

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Effects of country of origin and importers’ innovativeness in new product trials

Pegan

Reardon

Vianelli

2022

JBIM

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Purpose The purpose of this study is to seek to investigate whether and how country of origin (COO) cues – category-country image (CCI) and typicality – and importers’ domain-specific innovativeness (DSI) influence importers’ propensity to the trial new value and premium products. Moreover, it aims to understand whether and how the relationship between the COO effect and industrial purchase intentions is moderated by importers’ propensity to innovate (DSI). Design/methodology/approach International importers completed a quantitative online survey. Factor analysis was used to summarize the latent constructs into orthogonal scores. General linear modeling was applied to the scores to test the hypotheses. Findings The results indicate that importers’ propensity to trial value products is directly influenced by CCI and importers’ DSI. For premium products, typicality has a positive effect on their propensity to trial. Also, CCI and DSI have positive effects on the trial of value products, and the effect is more pronounced than for premium products. Importers’ DSI positively moderates CCI in premium product trials, while it negatively moderates typicality in value products. Practical implications This research provides important managerial implications for practitioners seeking to increase foreign sales, strengthening importers’ product perceived value through COO cues. Exporters should distinguish between value and premium products and, in the selection of international channel partners, they must be attentive to importers’ personal characteristics, such as their propensity to innovate. Exporters selling value products should communicate CCI more clearly and, when targeting innovative importers, opt for atypical products instead of traditional ones. For premium products, which require more complex decisions, exporters should especially underscore product typicality and, with innovative importers, emphasize positive CCI. Originality/value By focusing on the two critical issues of product selection and price levels, this study’s original contribution is to emphasize that, for the same product category, in industrial purchasing decisions of value versus premium products, the COO effect can be different. It also highlights the importance of investigating the COO effect by concentrating on industrial buyers’ personal characteristics, here the DSI of importers, as moderating variables.

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Section: Methodsmentioning

confidence: 99%

Section: Methodsmentioning

confidence: 99%

Effects of country of origin and importers’ innovativeness in new product trials

Pegan

Reardon

Vianelli

2022

JBIM

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“…When the tourism development component is in the research, the effect of brand equity can influence the results. We suggest extending the analysis to other sensitives effects of tourism development through the local population's attitudes in different countries (Passagem et al, 2020).…”

Section: Limitations and Directions For Future Researchmentioning

confidence: 99%

Attitudes of Local Population Towards the Impacts of Tourism Development: Evidence From Czechia

2021

Self Cite

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Increasing the socio-economic effects caused by the tourism development in the local population, they adopt some attitudes according to the impacts directly or indirectly perceived. However, some of this impact can be considered positive or negative, according to different perspectives. The issue of the resident-tourist relationship has been much-discussed recently. Therefore, many case studies are being conducted that address the impacts on both residents and tourists. The goal of this manuscript is to analyze the attitudes of local residents to the development of tourism in the urban monument zone Předhradí. Primary data were collected in a questionnaire survey for residents who have a permanent residence in a municipality of Předhradí in 2020. In our research, we tried to identify the significant negative impacts of tourism development. In the same way, we evaluate how the locals see positive effects on their quality of life conducted with tourism development. The research finds out that local respondents perceived some negative impacts to increase the economic perspective, as they referred to in the higher traffic load or increased noise. The pandemic crises are perceived as a game-changer in the tourism industry. For that reason, we suggest the primary considerations for future research not only with the academic perfective as for the practical point of view. The local population’s entrepreneurship attitudes must be one of the tools to assume the resilience toward the tourism development impacts.

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“…COO can be used not only as a factor that affects the rating or acceptability of consumers but also as an indication of product quality, perceived risk, and the likelihood of purchase [ 5 ]. Research shows that origin information affects the purchase decision [ 4 ], depending on the stereotypes formed concerning the country-of-origin [ 6 , 7 ]. Consequently, a positive image of the country can highlight the relationship between the product and its origin.…”

Section: Introductionmentioning

confidence: 99%

Influence of Label Design and Country of Origin Information in Wines on Consumers’ Visual, Sensory, and Emotional Responses

Liu

Sharma

et al. 2022

Sensors

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This study aimed to evaluate the influence of origin information on Pinot Noir wine labels using eye-tracking and its associations with purchase intent, and hedonic and subconscious emotional responses. Two studies were carried out on untrained university staff and students aged 20–60 years old. Study 1 was conducted to assess consumers’ (n = 55; 55% males, and 45% females) self-reported and subconscious responses towards four design labels (with and without New Zealand origin name/script or origin logo) using eye-tracking and video analysis to evaluate emotions of participants. In study 2, participants (n = 72, 56% males, and 44% females) blind-tasted the same wine sample from different labels while recording their self-reported responses. In study 1, no significant differences were found in fixations between origin name/script and origin logo. However, participants paid more attention to the image and the brand name on the wine labels. In study 2, no significant effects on emotional responses were found with or without the origin name/script or logo. Nonetheless, a multiple factor analysis showed either negative or no associations between the baseline (wine with no label) and the samples showing the different labels, even though the taste of the wine samples was the same, which confirmed an influence of the label on the wine appreciation. Among results from studies 1 and 2, origin information affected the purchase intent and hedonic responses marginally. These findings can be used to design wine labels for e-commerce.

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The Impact of Country of Origin on Brand Equity: An Analysis of The Wine Sector

Cited by 9 publications

References 92 publications

Effects of country of origin and importers’ innovativeness in new product trials

Effects of country of origin and importers’ innovativeness in new product trials

Attitudes of Local Population Towards the Impacts of Tourism Development: Evidence From Czechia

Influence of Label Design and Country of Origin Information in Wines on Consumers’ Visual, Sensory, and Emotional Responses

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