2022
DOI: 10.34104/cjbis.022.047055
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The Impact of COVID-19 on Micro, Small, and Medium-Sized Tourism Enterprises: A Study on Chittagong Hill Tracts, Bangladesh

Abstract: The massive outbreak of the COVID-19 epidemic hit the world hard and Bangladesh is one the most affected countries by this pandemic. The condition of micro, small, and medium-sized enterprises (MSMEs) in the tourism sector in Bangladesh was worse during the outbreak. This project aims to examine the possible impact of the COVID-19 epidemic on micro, small, and medium-sized tourism enterprises (MSMTEs) in the Chittagong Hill Tracts (CHT), Bangladesh. This research is exploratory and descriptive in nature. Both … Show more

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Cited by 4 publications
(2 citation statements)
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“…Social awareness needs to be created, and the government should arrange training programs for those businesses that use this platform effectively to boost their knowledge of online business. Social media promotion is relatively time and money-efficient, and this promotional method can hugely benefit almost all the Micro, Small, and Medium Tourism Enterprises in Bangladesh (Habiba, 2022). As most clients do their primary research on a tour program plan in SM, the existence of tourism businesses in social media can easily attract more tourists.…”
Section: Discussionmentioning
confidence: 99%
“…Social awareness needs to be created, and the government should arrange training programs for those businesses that use this platform effectively to boost their knowledge of online business. Social media promotion is relatively time and money-efficient, and this promotional method can hugely benefit almost all the Micro, Small, and Medium Tourism Enterprises in Bangladesh (Habiba, 2022). As most clients do their primary research on a tour program plan in SM, the existence of tourism businesses in social media can easily attract more tourists.…”
Section: Discussionmentioning
confidence: 99%
“…According to several studies, the government's SME aid initiatives are inadequate and lack understanding of the appalling state of these businesses [4]. [5]investigates how the COVID-19 pandemic can affect micro, small, and medium-sized tourist firms (MSMTEs) in Bangladesh's Chittagong Hill Tracts (CHT). Based on findings of the study in regression analysis, 7 out of 11 independent factors in whole effect of COVID-19 on SME firms had a substantial impact on the dependent variable.…”
mentioning
confidence: 99%