The Impact of COVID-19 on Purchase Behavior Changes in Smart Regions

Abstract

The COVID-19 pandemic has changed consumer behavior due to various restrictions and increased degrees of ICT use. By establishing and verifying the validity of the hypotheses, we aim to compare intensities of mutual correlations that indicate changes in consumer behavior depending on the degree and nature of changes in selected socio-demographic or socio-economic factors. The statistical evaluation of the answers obtained in surveys of representative samples of 987 respondents from the Slovak Republic (implemented in 2021 about the dual quality of goods sold in the EU) and also the answers of 347 respondents (in 2022 aimed at changes in Slovak consumer behavior) will be carried out with multivariate analyses using the SPSS program. The outputs indicated that during self-isolation periods, Slovak consumers bought more or the same amount as before the pandemic; shopping habits were mainly changed by women and groups with lower household income. Test subjects preferred the quality products and products posing the least amount of risk to health. All consumers intend to continue to shop through e-commerce platforms where they prefer a more personal experience (through social media or YouTube). Low-income people’s budgets are threatened by cheap products and poor distribution of spending, especially among young people. We recommend simplifying personalized visualized sales and education content and e-methods of information sharing also in order to make them accessible to digitally disadvantaged groups (according to income, age, education, etc.). The use of blockchains increases transparency of production and sales value chains, reducing the occurrence of unfair practices, and promoting participatory public dialogue.

A Case Study of Consumer’s Attitudes towards Agro-Food Markets in Danube Microregion in COVID-19 Pandemic

“…Contrary to expectations and the literature [54,55], online food ordering was the least common way to procure food during the pandemic, with an average score of M = 1.9. Nearly 58% of respondents never used the internet for groceries, while only 14% did so frequently.…”