The Impact of Cultural Intelligence of Tourist Guides on Tourist Satisfaction: A Study of Local Tourist Guides in Petra City, Jordan

Abstract

This paper focuses on investigating the influence of tourist guides' Cultural Intelligence (CI) on their perceived performance and to examine the relationship between this performance and tourists' satisfaction. The study adopted the deductive approach by carrying out a survey using self-administrated questionnaires that were distributed to 382 inbound tourists in Petra city-Jordan, who were selected conveniently. 290 questionnaires were collected with an achieved response rate of 76.1%. Collected data were analyzed using statistical techniques including standard multiple regression and Pearson correlation. Findings showed that CI has a positive effect on local tourist guides' performance, which in turn has a significant positive correlation with the level of tourist satisfaction. Based on these findings, official training programs that include CI courses was recommended for local tourist guides in Petra city.

Ciliwung Ecoriparian Tourism Destination Concept for Increasing Local Community Income

“…[4] suggests that "adequate knowledge about impact tourist is element important Which need prioritized by individual Which involved in taking decision about planning and development tourism" (p. 19), remember that maker decision "determine is profit in public bigger than cost for society" [5]. In between impact positive tourist Which felt by population study is tourist increase image, improve style alive, pushing Woman For working in the industry, and improving pride to culture nation [6], increasing infrastructure [6], [7]; create field Work And investment ( [3], [6], [7]; and give experience valuable moment meet traveler from country others [7].…”