The Impact of Cultural Memory and Cultural Identity in the Brand Value of Agricultural Heritage: A Moderated Mediation Model

Zheng, Qiong-e; Zhang, Sunbowen; Liang, Jingxuan; Chen, Youcheng; Ye, Weijiao

doi:10.3390/bs13020079

Cited by 9 publications

(6 citation statements)

References 57 publications

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“…Cultural identity is a "common personality" developed, activated and modified by social actors in the context of social and historical interactions according to specific problems that prompt them to act [47].…”

Section: The Concept Of Cultural Identitymentioning

confidence: 99%

Sharing Heritage through Open Innovation—An Attempt to Apply the Concept of Open Innovation in Heritage Education and the Reconstruction of Cultural Identity

Szromek,

Bugdol

2024

Heritage

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The topic of cultural heritage is the subject of many interdisciplinary studies. So far, these studies have focused on the issues of classifying particular types of heritage, their functions and benefits, components and determinants. However, relatively less attention was paid to the dimension of a methodical approach to education and rebuilding cultural identity through heritage. Meanwhile, generational changes, especially in the dimension of knowledge perception, indicate such a need. The aim of this article is to present the perspective of using open innovations in the transfer of cultural heritage used in shaping cultural identity and education. Our review and conceptual article is an attempt to draw attention to the problem of changes in the perception of cultural heritage by generations born in the era of the digital revolution and the need to take these changes into account in heritage education. Taking these conditions into account allowed the authors to develop a model for generating open innovation in the outside-in process and then to develop a model for making it available through the inside-out process. The role of education in this process was also emphasized.

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Section: The Concept Of Cultural Identitymentioning

confidence: 99%

Sharing Heritage through Open Innovation—An Attempt to Apply the Concept of Open Innovation in Heritage Education and the Reconstruction of Cultural Identity

Szromek,

Bugdol

2024

Heritage

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“…Furthermore, the preservation and innovation of tea culture play a crucial role in upholding national spirit and cultural traditions. Prioritizing the inheritance and innovation of tea culture helps promote Chinese heritage and safeguard national identity, aligning with efforts to preserve and protect cultural legacies [62,63].…”

Section: Connotation Of Tea Culturementioning

confidence: 99%

Culture and Sustainability: Evidence from Tea Culture and Corporate Social Responsibility in China

Mao,

Sun,

et al. 2024

Sustainability

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We aim to explore the prerequisites for corporate sustainability from the perspective of non-formal institutions such as culture. Specifically, we seek to investigate whether and how Chinese tea culture influences corporate social responsibility (CSR). We have developed an OLS regression model to examine the relationship between tea culture and CSR, and our findings indicate that local tea culture yields positive effects. To address endogeneity concerns related to this correlation, we employed the local geographic slope as an instrumental variable for tea culture. Subsequent research highlights that the female executive, serving as a mediator variable, represents the primary mechanism influenced by tea culture. Furthermore, our study demonstrates that tea culture exerts a more significant impact on small and medium-sized enterprises as well as state-owned enterprises. Overall, this research contributes to the literature on the determinants of CSR from the vantage point of informal institutions, offering a fresh perspective for exploring the economic ramifications of tea culture for both academia and practitioners. Moreover, it furnishes valuable insights for advancing the sustainable development of enterprises.

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“…Providing access to cultural heritage can increase the involvement and professional activation of the local community [1,9,30,45,61,67,68,70,78,83,97] Diversification of economic potential Carrying out activities related to the provision of cultural heritage may diversify the economic potential of the region, increasing it with tourist activities [3,10,15,16,20,26,30,66,86,96,97] Acting as a symbol of the area Social value may result from the creation of a tourist brand of the region thanks to the cultural heritage tourism product and a favorable image of the destination having cultural heritage facilities on its territory [17,20,32,64,65,67,69,98] Source: Based on own research.…”

Section: Protection and Presentation Of Local Artmentioning

confidence: 99%

“…Increases group preference and brand purchase [69] • May be a factor affecting people's adaptability to a new environment (cf. [70])…”

mentioning

confidence: 99%

An Attempt to Estimate the Social Value Resulting from Making Cultural Heritage Available in the Form of a Tourist Product

Szromek,

Bugdol

2023

Heritage

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Cultural heritage tourism is a multidimensional tourist activity because, apart from the advantages associated with practicing tourist activity, it is particularly associated with cognitive motives when it comes to practicing it, and even with discovering cultural identity. Such an activity has a specific value in relation to the adopted perspective. Researchers often attempt to determine the value that a tourism-related product has for the customer (tourist). Sometimes, it is defined as the value captured by the entity providing the tourism product. However, it is extremely rare for research to assess the social value of tourism. The aim of this work is to identify issues that can be used in measuring the social value resulting from cultural heritage made available in the form of a tourist product. The authors review the literature on cultural heritage and cultural identity, and then use a particular methodology to develop a tool for assessing social value. To develop their own research tool, the authors use the results of research conducted in 2021/2022 among managers of 70 cultural heritage tourism facilities in Europe. As a result, a tool was created that includes six statements that can contribute to the assessment of the social value resulting from the provision of material cultural heritage in the form of a tourist product. The reliability of the tool was estimated at 0.69 and its standardized rating at 0.71. The social value of cultural heritage, in the opinion of experts, achieved an average rating of 4.06 (on a scale from 1 to 5), with the 6-item version of the tool attaining an average rating of 4.10. Taking into account the usefulness of the proposed solutions, remember that the paper reflects only the European vision, which is one of many possible views.

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The Impact of Cultural Memory and Cultural Identity in the Brand Value of Agricultural Heritage: A Moderated Mediation Model

Cited by 9 publications

References 57 publications

Sharing Heritage through Open Innovation—An Attempt to Apply the Concept of Open Innovation in Heritage Education and the Reconstruction of Cultural Identity

Sharing Heritage through Open Innovation—An Attempt to Apply the Concept of Open Innovation in Heritage Education and the Reconstruction of Cultural Identity

Culture and Sustainability: Evidence from Tea Culture and Corporate Social Responsibility in China

An Attempt to Estimate the Social Value Resulting from Making Cultural Heritage Available in the Form of a Tourist Product

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