The Impact of Cultural Similarity on Visit Intentions According to Geographic Distance : Focusing on the Moderating Effect of Cultural Motivation

Zhou, Wei; 박사과정, 경기대학교 관광경영학과; We, Juyeon; Lei, Shen

doi:10.35498/kotes.2021.9.4.253

Journal of Tourism Enhancement

2021

DOI: 10.35498/kotes.2021.9.4.253

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The Impact of Cultural Similarity on Visit Intentions According to Geographic Distance : Focusing on the Moderating Effect of Cultural Motivation

Wei Zhou¹,

경기대학교 관광경영학과 박사과정²,

Juyeon We³

et al.

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The Impact of Cultural Similarity on Visit Intentions According to Geographic Distance : Focusing on the Moderating Effect of Cultural Motivation

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