The impact of customer behavior on the intention of Vietnamese tourists to travel abroad after the Covid – 19 pandemic

Abstract

Purpose – The Covid-19 pandemic has had a major impact on entire industries around the world and the tourism industry is one of the hardest hit. The impact of travel restrictions has severely hurt international travel by international tourists. This situation affects the behavior and travel intentions of tourists after the pandemic. Therefore, this study was conducted to examine the intention to travel abroad of Vietnamese tourists and is a case study carried out in Hanoi.Design/methodology/approach – By surveying 355 tourists, the study has shown the relationship between tourists' behavior and the intention to travel abroad of Vietnamese tourists and is a case study carried out in Hanoi. The study pointed out 3 factors including general impact, attitudes and preferences, hygiene and safety.Findings – All three of these factors have a positive impact on the intention to travel abroad of Vietnamese tourists, and hygiene and safety factors are considered to have the strongest impact on the intention to travel abroad.Reseach limitations/implications – This study is still limited because it only examined the relationship of three factors: general impact, attitude and preferences, hygiene and safety on tourists' travel intention and it is a case study carried out in Hanoi. The research will be more meaningful if the research scope and influencing factors are expanded.Originality/value - This study had found and pointed out the relationship between 3 factors including general impact, attitudes and preferences, hygiene and safety, and the factor of the intention to travel abroad of Vietnamese tourists after the Covid-19 pandemic.