The impact of customer reviews and advertisement efforts on the performance of experience goods in electronic markets

What containment strategy leads us through the pandemic crisis? An empirical analysis of the measures against the COVID-19 pandemic

“…We also analyze the six most commonly implemented combinations of these individual measures. All analyses contain the control variables, which have been mean-centered [33,34]. In addition, the control variables population and daily tests have been logarithmized.…”

Online fashion shopping paradox: The role of customer reviews and facebook marketing

“…Burton and Khammash, 2010), and (3) the effectiveness and influence of customer reviews (e.g. Chakraborty and Bhat 2018;Dellarocas, Zhang and Awad, 2007;Frick and Kaimann 2017;Folse et al, 2016;Sen and Lerman, 2007;Smith et al, 2005). Within the scope of this paper, the literature that is most relevant is the latter two: examining the reasons for reading reviews and their effectiveness and influence on the customer.…”

“…Research shows that customer reviews influence product sales in certain industries such as books, restaurants and technology products (e.g. Chevalier and Mayzlin, 2006;Frick and Kaimann, 2017;Moe and Trusov, 2011;Zhang et al, 2013). Moreover, reviews also influence customers' willingness to pay in varying degrees (Wu and Wu, 2016) and also positively influence their offline purchase intentions (Flavián et al, 2016) and online purchases such as software downloads (Frick and Kaimann, 2017).…”

“…Chevalier and Mayzlin, 2006;Frick and Kaimann, 2017;Moe and Trusov, 2011;Zhang et al, 2013). Moreover, reviews also influence customers' willingness to pay in varying degrees (Wu and Wu, 2016) and also positively influence their offline purchase intentions (Flavián et al, 2016) and online purchases such as software downloads (Frick and Kaimann, 2017). Consumer reviews also known to influence formation of consumers' trust, particularly competence dimension of trust judgements (Stouthuysen et al, 2018).…”

“…The role of reviews has been investigated in a number of industries, showing how certain consumption practices are affected. For instance, reviews seem to have an influential role in the entertainment and media industry (Godes and Mayzlin, 2004), movies (Hennig-Thurau et al, 2015), online book sales (Chevalier and Mayzlin, 2006), bath, fragrance and beauty products (Moe and Trusov, 2011), video gaming (Frick and Kaimann, 2017;Zhu and Zhang, 2010) and in the hospitality industry (e.g. Tripadvisor) (Bigné et al, 2016;Fong et al, 2017;Tan et al, 2018) <Place Table 1…”