2010
DOI: 10.1007/s11747-010-0218-1
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The impact of customer satisfaction on CEO bonuses

Abstract: In this study, we build on prior research in marketing and executive compensation to show that customer satisfaction is a significant determinant of CEO bonuses. Findings demonstrate that the success of CEOs in managing customer satisfaction has a direct, personal, and economic impact in the form of their annual bonus awards. Our study contributes to research on the use of customer satisfaction information, marketing accountability, and marketing's board level relevance. Our research also extends marketing the… Show more

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Cited by 30 publications
(21 citation statements)
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“…This difference is not statistically significant between the two groups of observations. Finally, multicollinearity (O"Connell, 1995) does not appear to be a problem in this study as the highest pair-wise correlation coefficient is 0.625 (untabulated), and the highest variance inflation factor is less than 2.5 (O"Connell and O"Sullivan, 2011). Table 3 presents After controlling for economic factors, the overall results suggest that managers are exercising discretion in the reporting of goodwill impairment losses following the adoption of IFRS 3, as indicated by the significant coefficients for BATH, SMOOTH and ∆CEO.…”
Section: Resultsmentioning
confidence: 65%
“…This difference is not statistically significant between the two groups of observations. Finally, multicollinearity (O"Connell, 1995) does not appear to be a problem in this study as the highest pair-wise correlation coefficient is 0.625 (untabulated), and the highest variance inflation factor is less than 2.5 (O"Connell and O"Sullivan, 2011). Table 3 presents After controlling for economic factors, the overall results suggest that managers are exercising discretion in the reporting of goodwill impairment losses following the adoption of IFRS 3, as indicated by the significant coefficients for BATH, SMOOTH and ∆CEO.…”
Section: Resultsmentioning
confidence: 65%
“…Prior studies argue that CSR reporting provides information about firm performance beyond the information contained in accounting numbers such as earnings. For instance, customer satisfaction and spill‐over effects of word of mouth advertising have been shown to be positively associated with firm performance (Gruca & Rego, ; Ittner & Larcker, ; O'Connell & Sullivan, ; Tuli & Bharadwaj, ). Additionally, socially responsible firms appeal to certain customers and have been found to be associated with superior sales and firm performance (Lev et al., ).…”
Section: Introductionmentioning
confidence: 99%
“…To measure Customer satisfaction we use the satisfaction scores reported in the American Customer Satisfaction Index (ACSI) published by the National Quality Research Centre at the University of Michigan. Studies have used ACSI as a proxy for the customer satisfaction information used by internal and external stakeholders such as shareholders (Ittner and Larcker, ), bondholders (Anderson and Mansi, ), financial analysts (Luo, Homburg, and Wieseke, ), and compensation committees (O'Connell and O'Sullivan, ). As Luo and Homburg () note, the ACSI database is unique in that it utilizes the same methodology for sampling, surveying, and estimation across firms and years.…”
Section: Methodsmentioning
confidence: 99%
“…Customer satisfaction is the NFM that firms most frequently refer to in their proxy statements (Chen, Matsumura, and Shin, ; Murphy, ). Studies in marketing and accounting demonstrate that customer satisfaction influences the compensation paid to CEOs (Chen, Matsumura, and Shin, ; O'Connell and O'Sullivan, )…”
Section: Theoretical Framework and Hypothesesmentioning
confidence: 99%