The Impact of Decentralized Finance (DeFi) on Traditional Financial Systems: Opportunities, Challenges, and Regulatory Implications

Sharma, Harshil; Agarwal, Shipra

doi:10.1007/978-3-031-54383-8_17

Studies in Systems, Decision and Control

2024

DOI: 10.1007/978-3-031-54383-8_17

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The Impact of Decentralized Finance (DeFi) on Traditional Financial Systems: Opportunities, Challenges, and Regulatory Implications

Harshil Sharma,

Shipra Agarwal

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Cited by 3 publications

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Neuromarketing Unveiled

Singh,

Hooda

2024

Advances in Business Strategy and Competitive Advantage

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This treatise elucidates the emergent discipline of neuromarketing, a confluence of neuroscience and marketing, dedicated to unraveling the cerebral underpinnings of consumer decision-making. By scrutinizing the neural substrates implicated in cognitive choice processes, neuromarketing endeavors to decrypt the latent psychological mechanisms that precipitate consumer preferences. This manuscript dissects the cardinal principles, methodologies, and pragmatic applications of neuromarketing while juxtaposing its utility with its burgeoning ethical quandaries and forecasting its future trajectory in contemporary commerce.

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Neuromarketing Unveiled

Singh,

Hooda

2024

Advances in Business Strategy and Competitive Advantage

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Neuromarketing and Sustainable Finance

Balaji

2024

Advances in Business Strategy and Competitive Advantage

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Neuromarketing is crucial in sustainable finance as it helps create more impactful campaigns by understanding and influencing the subconscious drivers of investor behaviour, thereby increasing engagement with and adoption of green investments. This article delves into the innovative application of neuromarketing within the field of sustainable finance, focusing on real-world case studies that showcase how green investment promotions have successfully influenced investor behaviour. Through an analysis of specific campaigns, this study reveals how neuromarketing techniques—such as brain imaging, eye-tracking, and emotional analytics—have been utilized to craft compelling messages that resonate with investors on a deeper, subconscious level. The case studies highlight the practical outcomes of integrating neuromarketing into green finance initiatives. The article provides valuable insights for financial institutions, marketers on how to leverage neuromarketing to promote green investments more effectively, ultimately contributing to the broader goal of sustainable development.

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Leveraging Blockchain for Real-Time Monitoring and Traceability in Food Supply Chains

Sharma,

Reepu

2024

Advances in Business Strategy and Competitive Advantage

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According to the current economic status of different countries, food safety has remained one of the primary objectives that most governments, especially in developing countries, seek to achieve, especially for the growing population residing in the slums. Here are some critical issues: The food supply chain data may need to be more sufficient, the supply chain tracking may not be efficient, and the delivery of necessary food products to the final consumer may be difficult. Such challenges are worse in the slum areas because of compounded operational difficulties and a weak infrastructure. The findings reveal that adopting blockchain technology greatly enhances real-time monitoring and transparency. It can provide organizations with full end-to-end trackability and help them effectively own the food chain. Such developments are most useful in slum areas, enabling the delivery of crucial items to the targeted needy groups in society without compromise.

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The Impact of Decentralized Finance (DeFi) on Traditional Financial Systems: Opportunities, Challenges, and Regulatory Implications

Cited by 3 publications

References 4 publications

Neuromarketing Unveiled

Neuromarketing Unveiled

Neuromarketing and Sustainable Finance

Leveraging Blockchain for Real-Time Monitoring and Traceability in Food Supply Chains

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