The Impact of Design Briefs on Creativity: A Study on Measuring Student Designers Outcomes

Koronis, Georgios; Silva, Arlindo; Kang, Jacob

doi:10.21278/idc.2018.0328

Cited by 12 publications

(10 citation statements)

References 22 publications

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“…Therefore, it appears to be more effective to give specific requirements and examples when opting for higher average creative outcomes which do not diverge among different cultural groups of student designers (visual and quantivisual briefs). Our earlier factorial studies on larger samples, however, suggest that pairing visual with a baseline brief decreases novelty scores of sketches (Koronis et al, 2018), implying that is best to avoid providing any additional information at all. Further, we found it essential to introduce good examples of successful products and detailed specifications in the design process to ensure that students' sketches are aligned with the design brief guidelines (Kang et al, 2018).…”

Section: 4 Discussionmentioning

confidence: 83%

“…The participants in both universities were asked to design a device to extract juice from fresh oranges at home. This design problem has also been used in previous work on idea generation sessions Koronis et al (2018). Each of the 3 classes (within each university) was given a different design brief on the theme of orange squeezer devices.…”

Section: Description Of the Design Problemmentioning

confidence: 99%

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Cross-Cultural Differences in Creative Ideation: A Comparison between Singaporean and Portuguese Students

Koronis

Meurzec

Silva

et al. 2019

Proc. Int. Conf. Eng. Des.

Self Cite

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The purpose of this work is to compare the creative outcome in the educational context of students belonging to two different cultures, namely Singaporean and Portuguese and determine whether they respond differently to the same design brief. The participants from both samples equal 121 student designers and span from 18–25 years old. Students were randomly distributed within a uniform, standard of student performance, which allowed for fair comparison between groups. Expert judges were employed to judge the creativity of concept sketches generated during a Collaborative Sketching exercise. To evaluate the creative outcome, we employed the Consensual Assessment Technique based on a rubric-based system developed in our earlier works. The analysis of variance procedure revealed no statistically significant difference between the averaged total scores of the two groups on the appropriateness measure. However, the student designers from both samples showed statistically significant differences when provided with a baseline brief in the novelty measure. In consideration of the overall creativity scores, a relatively equivalent performance is observed across the two universities.

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Section: 4 Discussionmentioning

confidence: 83%

Section: Description Of the Design Problemmentioning

confidence: 99%

Cross-Cultural Differences in Creative Ideation: A Comparison between Singaporean and Portuguese Students

Koronis

Meurzec

Silva

et al. 2019

Proc. Int. Conf. Eng. Des.

Self Cite

View full text Add to dashboard Cite

show abstract

“…All participants were provided with two different design briefs (Table 2). A design brief is a written description of a project that requires some form of design, containing a project overview, its objectives, tasks, target audience, and expected outcomes [20,25]. The two briefs were also given to the participants in a counterbalanced order (Table 1).…”

Section: Stimuli and Tasksmentioning

confidence: 99%

D-Graph: AI-Assisted Design Concept Exploration Graph

Sano¹,

Yamada²

2022

Preprint

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We present an AI-assisted search tool, the "Design Concept Exploration Graph" ("D-Graph"). It assists automotive designers in creating an original design-concept phrase, that is, a combination of two adjectives that conveys product aesthetics. D-Graph retrieves adjectives from a ConceptNet knowledge graph as nodes and visualizes them in a dynamically scalable 3D graph as users explore words. The retrieval algorithm helps in finding unique words by ruling out overused words on the basis of word frequency from a large text corpus and words that are too similar between the two in a combination using the cosine similarity from ConceptNet Numberbatch word embeddings. Our experiment with participants in the automotive design field that used both the proposed D-Graph and a baseline tool for design-concept-phrase creation tasks suggested a positive difference in participants' self-evaluation on the phrases they created, though not significant. Experts' evaluations on the phrases did not show significant differences. Negative correlations between the cosine similarity of the two words in a design-concept phrase and the experts' evaluation were significant.Our qualitative analysis suggested the directions for further development of the tool that should help users in adhering to the strategy of creating compound phrases supported by computational linguistic principles. CCS Concepts: • Human-centered computing → Interactive systems and tools; • Information systems → Specialized information retrieval; • Applied computing → Arts and humanities; • Computing methodologies → Lexical semantics.

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“…An understanding of designers' thought processes during design ideation can support the identification of the difficulties that novice designers face and inform the development of appropriate solutions. Designers start ideation with stimulation, drawing on past experience, by reviewing relevant empirical cases and/or through research in response to the design brief (Koronis et al, 2018). Understanding and inspiration acquired during this stage are used to draw analogies and generate new concepts (Nonaka et al, 2000).…”

Section: Design Ideation and Associated Measurement Criteriamentioning

confidence: 99%

“…Design ideation is an important part of any design process because it is where designers use divergent thinking to generate design concepts in response to a design brief (Koronis et al, 2018;Valkenburg and Dorst, 1998). This section provides a review of design ideation literature and establishes the requirements for solutions to improve design ideation outcomes for novice designers.…”

Section: Introductionmentioning

confidence: 99%

A Systematic Brainstorming Ideation Method for Novice Designers based on SECI Theory

Kim¹,

McKay²,

Thomas³

2019

Proc. Int. Conf. Eng. Des.

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Design ideation is a critical early step in any design process and especially challenging for novice designers. This paper introduces the “Systematic Brainstorming Ideation (SBI)” method that, as part of a wider design ideation process, improves the range and number of design concepts generated by novice designers. In this paper we give a brief introduction to the design ideation method to set a context for SBI and then introduce SBI in more detail. Evaluation experiments with 101 novice designers, based in UK and South Korea, are reported. Results indicate a 30% improvement in the number of design concepts generated.

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The Impact of Design Briefs on Creativity: A Study on Measuring Student Designers Outcomes

Cited by 12 publications

References 22 publications

Cross-Cultural Differences in Creative Ideation: A Comparison between Singaporean and Portuguese Students

Cross-Cultural Differences in Creative Ideation: A Comparison between Singaporean and Portuguese Students

D-Graph: AI-Assisted Design Concept Exploration Graph

A Systematic Brainstorming Ideation Method for Novice Designers based on SECI Theory

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