The impact of different product messages on wine tourists' willingness to pay: A non-hypothetical experiment

Exploring Perceptions and Categorization of Virginia Hard Ciders through the Application of Sorting Tasks

“…Thus, it is in the consumer's best interest to submit a bid they are truly willing to pay based on their overall impression of the product. However, measurement of non-hypothetical WIP is limited in alcoholic beverages, potentially due to tight regulation in the US, but has been used to compare the WTP and product messaging during wine tourism (Eustice, McCole, & Rutty, 2019).…”

Instrumento Para Captura De Valor De Ofertas PSS Sustentável Para a Secagem E Armazenagem De Grãos

“…Ao observar o valor percebido da oferta do equipamento de secagem por oxi-hidrogênio em termos de valor monetário, é possível estimar a disposição a pagar dos agricultores pelos itens que compõe a solução proposta para a secagem de grãos. Destaca-se a importância em estimar a WTP para produtos inovadores, antecipando a reação do consumidor em termos de monetários (Sohn et al, 2013;Eustice et al, 2019), auxiliando no desenvolvimento de um modelo de negócio adequado as necessidades do agricultor.…”

Exploring Winery Visitors in the Emerging Wine Regions of the North Central United States

“…The majority of these new wineries are located in regions not previously known for wine production, tend to produce small amounts of wine, and sell most of their wine directly to consumers from the tasting room [1]. Although wineries in emerging areas are mostly small producers, they have become vital to the health of rural communities that have seen a decrease in economic activity from family farming, manufacturing, and/or extraction [2][3][4]. Although winery visits are often the primary attraction, visitors combine wine tours with restaurant meals, shop purchases, gallery and museum visits, event attendance, and overnight stays [5,6].…”

“…Approximately 20% of wine in the US is purchased on-premise (restaurants and bars), and the remaining 2% is sold directly to the consumer. In emerging wine regions, however, where the wineries tend to be small producers, direct to consumer distribution through tasting room sales is the most common method of distribution [3]. Significant market research exists on wine consumers, however, that research is based on consumer behavior in retail and restaurant contexts.…”

“…This information is important to the success of small wineries because unlike retail wine consumers, most winery visitors are seeking wine-based experiences rather than simply bottles of wine. Moreover, there is evidence that visitors to winery tasting rooms in emerging regions have different characteristics than consumers, who purchase wine from retail and at restaurants [3,6]. In other words, the existing market research about wine consumers may not adequately address the needs of small wineries in emerging areas whose consumers are different, and behave differently, than retail and restaurant wine consumers.…”