The Impact of Different Types of Media on Tourists' Behavioral Intentions

Park, Ji-Hwan

doi:10.25148/etd.fi15032194

Cited by 4 publications

(4 citation statements)

References 139 publications

(124 reference statements)

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“…These prominent travel influencers establish a word of mouth in the travel context, which spreads among a vast number of followers on SoMe. SoMe, which essentially releases content created by influencers, is a major source of travel information and developing factor of travel intentions (Park, 2015). Gretzel (2018) states that marketers have recognized the opportunities of amplifying messages targeted toward specific niche afforded by SoMe influencers.…”

Section: Social Media Users' Intention To Travelmentioning

confidence: 99%

Millennial social media users' intention to travel: the moderating role of social media influencer following behavior

Han

Chen

2021

IHR

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PurposeSocial media (SoMe) influencer marketing is a popular practice. The current study examines the interplays between SoMe influencers' source credibility, Millennial users' attitudes and intention to travel. It further investigates the moderating role of SoMe influencer following behavior on the aforementioned relationships.Design/methodology/approachA total of 212 useable responses were collected through an online survey. Structural equation modeling and hierarchical multiple regressions were employed for hypotheses testing.FindingsResults indicated that source credibility had a significantly positive influence on the SoMe users' attitudes, which in turn was positively associated with the intention to visit the endorsed destination. Moreover, both relationships were strengthened for SoMe influencer followers than for nonfollowers.Originality/valueThe study expanded the source credibility theory to the use of SoMe influencer marketing on travel destinations among Millennial SoMe users. In addition, the research applied the self-determination theory to fill the gap in literature by examining the moderating role of SoMe influencer following behavior.

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Section: Social Media Users' Intention To Travelmentioning

confidence: 99%

Millennial social media users' intention to travel: the moderating role of social media influencer following behavior

Han

Chen

2021

IHR

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“…More specific, social media is considered to be the most effective tool than all other types of media. Therefore, marketers in hospitality industry prefer using social media as a mean to promote destinations and enhance performance (Park, 2015).…”

Section: Social Media and Tourism Promotionmentioning

confidence: 99%

The Role of Social Media in Promoting Tourist and Heritage Sites "A case study of Al-Mu'izzLedin Allah Street”

2018

المجلة العلمیة لکلیة السیاحة و الفنادق جامعة الأسکندریة

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This paper aims at exploring the role of social media in promoting thetourist and heritage sites in Egypt. The data were collected offline and online through an online survey from users of Al-Mu'izz Facebook pages and a printed version of the questionnaire was distributed to 350 tourists who visitedAl-Mu'izzStreet. Data were analyzed using (SPSS). This paper provides evidence that supports the positive impact of social media (Facebookpages) from the tourist's perspective on promoting heritage sites in Egypt.

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“…A study conducted by Lo et al [1] stated that 89% of Hong Kong people take pictures while traveling and 41% of them share their photos on social media. Sharing photos when traveling is inevitable and is even the primary objective, especially for millennial tourists to travel [2].…”

Section: Introductionmentioning

confidence: 99%

Travel for Leisure or Social Media Content?

Munawar¹,

Hardani²,

Idajati³

2022

Proceedings of the International Academic Conference on Tourism (INTACT) "Post Pandemic Tourism: Trends and Future Directions"

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Change in tourist consumption behavior causing the growth trend of selfie tourism destinations has increased rapidly. This paper aims to analyze the factors influencing millennial tourists visiting selfie tourism destinations, which is still overlooked in the literature. Selfie tourism destination is an exceptional place that functions as photo spaces in indoor and outdoor rides, including natural views, hills, parks, open spaces, and modern tourist attractions, which offer unique, attractive, and instagramable landscapes. We examine six antecedents of visiting decisions, namely social media, leisure, exploration and self-discovery, prestige, destination uniqueness, and destination attractiveness, within the framework of the proposed model. The survey was conducted on millennial tourists who had visited or were currently visiting selfie tourism destinations in Indonesia. The questionnaires were distributed to 147 respondents, while data analysis used partial least square (PLS) to assess the path in the structural model. The results show that only four antecedents positively and significantly influence visiting decisions. At the same time, the other two antecedents do not have a positive and significant effect on this factor. The implication is that destination managers are expected to meet the expectations and needs of millennial tourists by providing a variety of unique and exciting tourist attractions.

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The Impact of Different Types of Media on Tourists' Behavioral Intentions

Cited by 4 publications

References 139 publications

Millennial social media users' intention to travel: the moderating role of social media influencer following behavior

Millennial social media users' intention to travel: the moderating role of social media influencer following behavior

The Role of Social Media in Promoting Tourist and Heritage Sites "A case study of Al-Mu'izzLedin Allah Street”

Travel for Leisure or Social Media Content?

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