The Impact of Digital Intelligence on Business Marketing Processes

Abstract

Accompanied by the rapid development of digital intelligence technology, enterprises are urgent to shift from traditional marketing to digital intelligence marketing. Based on the literature search analysis, this paper studies the framework design analysis of digital intelligent marketing in the enterprise marketing process, aiming at reconstructing the enterprise marketing structure and enhancing the innovation of the whole marketing process and universities. It provides a reference significance for enterprises to innovate the new mode of digital intelligent marketing, and at the same time, it thinks about the negative impact of digital intelligent marketing on enterprises in the case of imperfect establishment of the system. Therefore, this paper can provide a certain degree of reference for the improvement of marketing competitiveness of Chinese enterprises in the Internet era and the use of Internet technology based on social stability.