The Impact of Digital Marketing on SME’s Growth and Success as a Tool of Marketing Communication: A Case Study in Bahrain After the Pandemic

Alhalwachi, Layla; Askar, Eman; Zaidan, Amir

doi:10.1007/978-3-031-43490-7_39

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The Impact of Digital Marketing on SME’s Growth and Success as a Tool of Marketing Communication: A Case Study in Bahrain After the Pandemic

Cited by 5 publications

References 45 publications

The Impact of Digital Marketing on Customer Purchase Decisions: The Moderating Influence of Brand Equity

The Impact of Digital Marketing on Customer Purchase Decisions: The Moderating Influence of Brand Equity

Examining the Impact of Glass Ceiling on Career Progression of Female Administrators and Senior Managers in Academic Institutions, with a Focus on HEI’s in Qatar

Sustainability as Strategy: The New Competitive Edge for Bahrain's SMEs

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