The Impact of Digital Transformation on Blood Donation and Donor Characteristics
Norbert Niklas,
Claudia Loimayr,
Julia Lenz
et al.
Abstract:Introduction: The management of an adequate donor pool is a constant and challenging task for blood centers in order to provide blood supply. New methods are required to streamline processes and attract (new) donors on a sustained basis. We present a digitalization method without media disruption and show the impact on our donors and their behavior. Methods: We designed and created a blood donation app that is fully compliant to all regulations and conforms to donor expectations. The presented digitalization s… Show more
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