2023
DOI: 10.61100/tacit.v1i2.55
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The Impact of Digital Transformation on Business Models and Competitive Advantage

Kresnawidiansyah Agustian,
Endang Saefuddin Mubarok,
Agustian Zen
et al.

Abstract: Digital transformation has become a dominant trend in the business world in recent years. The rapid development of information and communication technology has enabled organisations to change the way they operate, interact with customers, and compete in the market. This research aims to analyse the impact of digital transformation on business models and competitive advantage. This research is a literature review that uses a qualitative approach, which implies that data will be analysed and interpreted using in… Show more

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Cited by 29 publications
(15 citation statements)
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References 47 publications
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“…This marked propensity for digital integration is consistent with modern corporate practices, where technology is used to spur innovation, efficiency, and competitive advantage(Saarikko et al, 2020). The outcome is consistent with the widespread agreement that digital transformation is not a luxury but a must in today's fast-paced business climate (Agustian et al, 2023) for survival. In addition, embracing digital technology will have a revolutionary effect on organizational structures, processes, and business models, paving the way for increased competitiveness and sustainability in the long term.…”
Section: Resultssupporting
confidence: 81%
“…This marked propensity for digital integration is consistent with modern corporate practices, where technology is used to spur innovation, efficiency, and competitive advantage(Saarikko et al, 2020). The outcome is consistent with the widespread agreement that digital transformation is not a luxury but a must in today's fast-paced business climate (Agustian et al, 2023) for survival. In addition, embracing digital technology will have a revolutionary effect on organizational structures, processes, and business models, paving the way for increased competitiveness and sustainability in the long term.…”
Section: Resultssupporting
confidence: 81%
“…It helps to create entirely new ways of working. Conversely, a company may face fierce competition and be unable to survive in today's market (Agustian et al, 2023;Ginting et al, 2023). Digitalisation has a significant impact on the modern market and transforms it deeply, leading to the speed of change as one of its key characteristics.…”
Section: Literature Reviewmentioning
confidence: 99%
“…The digital era reflects a period in which information and communication technology, especially the internet, has a significant impact on various aspects of human life, including communication, work, shopping, and accessing information (Agustian et al, 2023). In this era, digital technology has fundamentally changed how we interact with the world, enabling instant, global, and geographically unlimited information exchange (Suherlan, 2023).…”
Section: Digital Eramentioning
confidence: 99%