The Impact of Discounting Room Rates on In-House Restaurant Sales

Hotel restaurants are of great importance in hotels, and the factors for this have so far been considerably understudied. This study investigated the challenges and critical success factors (CSFs) of restaurants owned and operated by five-star luxury hotels in Klang Valley, Malaysia. Four exemplar hotels were studied and 10 respondents responsible for hotel restaurants' planning and operations were sampled in this multiple case study approach. A total of 13 challenges were identified, and thematic analysis found 10 common CSFs crucial to hotel restaurants. Among the 10 CSFs, 2 distinctive CSFs were identified playing exceptional roles, including: (1) the inseparable linkage between hotel restaurants and support centers, as well as (2) the inseparable linkage between hotel restaurants and revenue streams. Moreover, this study broadened the retrospective understanding of the term "inseparability" in service organizations, and also contributed several implications for hotel restaurant managers to incorporate into their businesses

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Hotel restaurants’ challenges and critical success factors in Klang Valley, Malaysia: the inseparable roles of support centers and revenue streams

Lee

Chua

et al. 2018

Journal of Quality Assurance in Hospitality & Tourism

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Attracting Local Guests to Resort Food and Beverage Operations: The Case of the Orlando Resort and Spa

Karson

Murphy

2013

Journal of Foodservice Business Research

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Restaurants housed inside lodging operations are often subjected to occupancy fluctuations that minimize revenues during nonpeak periods. Attracting local diners to a hotel's food and beverage outlets will mitigate this impact while elevating profit margins. This case study synthesizes marketing and operational practices of a pioneering convention destination for the purpose of demonstrating a real world approach for driving local traffic at hotel restaurants. Primary interviews with the property's executive team provided in-depth insights. It was determined that differentiating product offerings, community involvement, localized advertising, clientele-specific marketing and effective social media coupled with transformational promotion strategies propelled restaurant profits during low occupancy, but that failure to measure promotional strategies was a important weakness.

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Revenue management research in hospitality and tourism

Guillet

Mohammed

2015

IJCHM

100

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Purpose The purpose of this study was to examine hospitality revenue management (RM) research in the recent decade, to identify emergent issues/topics and suggest directions for future research. Design/methodology/approach A systematic process of literature review involving content analysis was adopted. The process involved searching for published articles in three major online databases for hospitality and tourism journals, evaluating and selecting the relevant articles, analyzing and synthesizing the findings of the selected papers and organizing the findings to determine what is known and what is yet to be known. Findings The paper established a broad range of topics that have engaged the attention of hospitality and tourism researchers in contemporary times. These topics were structured into seven major themes constituting the core activities of hospitality RM process and another eight themes covering the factors influencing the practice of RM. Practical implications The classification of the literature into core activities of RM process and factors influencing RM serves as a useful guide for practitioners and academics to trace relevant literature on various aspects of RM and to visibly notice the gaps in the existing literature. Originality/value By developing an RM framework and using it to evaluate existing literature, this study brings cohesion into the hospitality and tourism RM literature.

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The Impact of Discounting Room Rates on In-House Restaurant Sales

Cited by 4 publications

References 46 publications

Hotel restaurants’ challenges and critical success factors in Klang Valley, Malaysia: the inseparable roles of support centers and revenue streams

Hotel restaurants’ challenges and critical success factors in Klang Valley, Malaysia: the inseparable roles of support centers and revenue streams

Attracting Local Guests to Resort Food and Beverage Operations: The Case of the Orlando Resort and Spa

Revenue management research in hospitality and tourism

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