The impact of distribution channels on budget hotel performance

Lei, Sut Ieng; Nicolau, Juan Luis; Wang, Dan

doi:10.1016/j.ijhm.2019.03.005

Cited by 33 publications

(16 citation statements)

References 61 publications

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“…Dąbrowski et al [74] applied structural equation modeling to confirm the mediating influence of customer orientation through the meaningfulness and novelty of a marketing strategy on hotel performances. The impact of different distribution strategies on budget hotel RevPAR was investigated by applying semi-logarithmic linear regression [75]. Dogru et al [76] discussed the role of Airbnb supply as the factor shaping hotel performances in selected global cities: Tokyo, Sydney, Paris, and London.…”

Section: Discussionmentioning

confidence: 99%

Impact of Geographic Distribution of COVID-19 Cases on Hotels’ Performances: Case of Polish Cities

Napierała

Leśniewska-Napierała

Burski³

2020

Sustainability

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The main goal of the article is to describe the short-term impacts of reported new cases and deaths of the COVID-19 disease on hotels’ performances in the nine major Polish urban hotel markets: Kraków, Warszawa, Poznań, Wrocław, Gdańsk, Lublin, Łódź, Katowice, and Sopot. Time range of the analysis covers the period from January 5, 2020 (the beginning of the very first week when the COVID-19 cases were evidenced) to March 14, 2020 (the initial phase of lockdown was introduced by the Polish government). Various geographical contexts of the COVID-19 impacts are considered: national, European, and global. Generalized method of moments was applied to investigate the influence of reported COVID-19 cases (deaths) on both occupancy and revenue per available room. The results show that the most significant, negative impact of the pandemic on hotel performances is confirmed at the European level of the COVID-19 outbreak. Moreover, the negative influence of national cases of COVID-19 is more significant in less internationalized (or less-populated) urban destinations. Thus, the hotel industry (especially in the most internationalized, biggest Polish cities) might be recovered only when issues of the COVID-19 epidemic will be solved at the European level.

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Section: Discussionmentioning

confidence: 99%

Impact of Geographic Distribution of COVID-19 Cases on Hotels’ Performances: Case of Polish Cities

Napierała

Leśniewska-Napierała

Burski³

2020

Sustainability

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“…Vives et al [69,70] point out the need for market segmentation and customer behavior descriptions. They differentiated yieldable and non-yieldable segments according to their responses to price changes over time, as well as other revenues associated with them.…”

Section: Discussionmentioning

confidence: 99%

Identification of Consumer Behavior Based on Price Elasticity: A Case Study of the Prague Market of Accommodation Services

2020

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The article deals with customer behavior in the market of accommodation services. The main purpose of this article is to identify tourist behavior using their sensitivity to changes in the price, based on the data from 2011 to 2018. The results can help to understand the booking behaviors of tourists in the long term period, identify specific situations, and to improve the application of revenue management. Using simple log-log regression analysis, the daily performance data of 103 Prague hotels were analyzed, and the coefficient of price elasticity of demand was identified for various timeframes: low and high seasons, summer months, weekends and weekdays, and individual years. The results show that the coefficient of price elasticity of demand is decreasing. In the low season, the low price sensitivity is caused mainly by the high proportion of the non-yieldable leisure group segment, where fixed rates are created for tour operators more than a year in advance. In the high season, Giffen’s paradox was identified in 2016 and shows the situation of customers expecting further growth of room rates. The Giffen paradox was identified only on specific dates of the year and was confirmed by year-to-year growth of the Average Daily Rate.

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“…In particular Internet-based distribution has become a key feature of hotels, with customers increasingly searching for, and booking, their hotel stays through online (web and mobile) channels [31]. Due to the perishable nature of the hotel product, having the right mix of distribution channels is important in terms of maximise revenue opportunities [19]. As a result, most hotels use a dynamic portfolio of direct and indirect, and online and offline channels, to reach out to the customer in an effective and efficient manner [26].…”

Section: Online Distributionmentioning

confidence: 99%

Loyalty Programs and Direct Website Performance: An Empirical Analysis of Global Hotel Brands

O’Connor

2021

Information and Communication Technologies in Tourism 2021

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With loyalty programs increasingly used as a competitive method by hotel brands, this study investigates the relationship between program size/satisfaction and brand direct website performance. Analyzing a unique database of loyalty program statistics, traffic levels/sources and engagement metrics from the top 50 global hotel brands, we find that size matters, with larger programs performing better in terms of both traffic and engagement, suggesting that efforts by hotel brands to grow membership are appropriate. Similarly, program satisfaction positively impacts both traffic levels and engagement, suggesting that brands should also focus on ensuring that existing members are happy with program benefits and operations. These findings are consistent irrespective of brand level, suggesting that all types of hotel brands can profit from leveraging loyalty programs.

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The impact of distribution channels on budget hotel performance

Cited by 33 publications

References 61 publications

Impact of Geographic Distribution of COVID-19 Cases on Hotels’ Performances: Case of Polish Cities

Impact of Geographic Distribution of COVID-19 Cases on Hotels’ Performances: Case of Polish Cities

Identification of Consumer Behavior Based on Price Elasticity: A Case Study of the Prague Market of Accommodation Services

Loyalty Programs and Direct Website Performance: An Empirical Analysis of Global Hotel Brands

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