“…From the 1970s to the present day, a new logic of accumulation has emerged in the capitalist mode of production; this logic has to do with changes in value creation (Bettiol et al, 2020;Concilio et al, 2019). In the field of business management, these variations have ranged from a mass reproduction of low differentiation goods to a regime progressively inclined towards product innovation, in which a new role emerges for knowledge and innovation in the processes of the addition of value (Baumgarten & Ivanochko, 2021;Kodama, 2018;Syed et al, 2018).…”