The Unrealized Potential of Technology in Selection Assessment Over the past two decades, assessment for employee selection has undergone radical changes due to technological advances (see Tippins, 2015, for a review). Examples include changes in assessment delivery (computerized, online, mobile, use of adaptive testing), changes in assessment content (greater use of video and audio, graphics, gamification), changes in interactivity (recording of applicants, video interviewing), changes in scoring and reporting (quicker, internet delivered), and changes in many other aspects (e.g., use of algorithms and data mining). The purpose of this paper is not to provide another review of these advances as quality treatments exist (Scott, Bartram, & Reynolds, 2017; Tippins, 2015) but to discuss 3 ways incorporation and use of technological advances in assessment practice and research could be strengthened. First, we discuss the need to think more creatively regarding what is measured. That is, despite the promise of technology as a means of measuring new KSAOs (i.e., knowledge, skills, abilities, and other constructs like motivation) and richer content, many of our assessments are just "transported" traditional tools. As an example, gamified assessments (Bhatia & Ryan, 2018) most often are measuring traditional constructs in environments with game elements layered on.