The impact of entrepreneurial orientation on B2B branding and business growth in emerging markets

Reijonen, Helen; Hirvonen, Saku; Nagy, Gábor; Laukkanen, Tommi; Gabrielsson, Mika

doi:10.1016/j.indmarman.2015.04.016

Cited by 95 publications

(92 citation statements)

References 96 publications

(160 reference statements)

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“…In addition, Dada and Watson (2013) regarded EO as a holistic construct and confirmed that it positively related to financial and non-financial performance of franchise system. Similarly, EO had also found to have a positive effect on Hungarian small and medium firms' brand performance and market performance (Reijonen et al 2015).…”

Section: Individual Entrepreneurial Orientation (Ieo)mentioning

confidence: 89%

The relationship between Individual Entrepreneurial Orientation (IEO) and entrepreneurial intention

2016

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The importance of entrepreneurship to a nation development is unneglectable. Malaysian government has carried out various supporting activities to promote entrepreneurial activities in the country. However, the results were less embracing, especially among the young adults. As such, understanding of what influence young adults' intention towards entrepreneurship is important in the effort of entrepreneurship development. This study was carried out to address the university students' level of entrepreneurial intention and the influence of individual entrepreneurial orientation (IEO) on entrepreneurial intention. A questionnaire survey was conducted on 176 undergraduate students from a public university with "entrepreneurial university" status. The results indicated that university students demonstrated intention towards entrepreneurship and were quite positive towards becoming entrepreneurs. In addition, university students' entrepreneurial intention was found to be positively affected by their quality of proactiveness and innovativeness. However, risk-taking ability was not an influential factor on entrepreneurial intention. Theoretically, this paper confirmed the importance of studying EO at the individual level. Practically, it suggested that higher learning institutions should pay careful attention in designing their entrepreneurship education curriculum. Specifically, the entrepreneurship training should focus on enhancing students IEO ability and increasing their entrepreneurial intention. Recommendations for future researchers have also been put forth at the end of this paper.

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Section: Individual Entrepreneurial Orientation (Ieo)mentioning

confidence: 89%

The relationship between Individual Entrepreneurial Orientation (IEO) and entrepreneurial intention

2016

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“…It states available utilization and allocation of opportunities and resources which are available for the penetration in the market to gain revenue in bigger shares of market with techniques which are innovative (Martin & Javalgi, 2016). It was highlighted in pervious literatures by the practitioners and researchers that the entrepreneurial marketing has ability to gain the significant importance for the future growth and it can gain the competitive edge and sustainable performance (Hernández-Perlines, 2016;Reijonen, Hirvonen, Nagy, Laukkanen, & Gabrielsson, 2015;Thoumrungroje & Racela, 2013). Basically, entrepreneurial marketing emphasizes on promoting brand or service using multiple marketing strategies to ensure widespread and extensive promotion of it.…”

Section: Entrepreneurial Marketingmentioning

confidence: 99%

Impact of Brand Equity Drivers on Purchase Intention: A Moderating Effect of Entrepreneurial Marketing

Raza¹,

Frooghi²,

Rani³

et al. 2018

SAJMS

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Abstract:The study aimed to analyse the impact of brand image, brand perception, brand preference and brand loyalty on consumer purchase intention in the FMCG industry of Pakistan. It also used entrepreneurial marketing as moderator between the association of brand loyalty, brand perception, brand image and brand preference with purchase intention. The study has used quantitative explanatory research design. In this concern, a sample of 424 responses was collected using convenience sampling technique from different self-service stores and mega malls of Karachi city, Pakistan. Survey instrument was adapted from numerous past literatures and designed on fivepoint Likert measurement scale. The results and findings of the study showed that brand loyalty, brand perception and brand preference have statistically significant and positive impact on purchase intention. Among the three statistically significant variables, brand loyalty has most impact on purchase intention, followed by brand preference and least influenced by brand perception. Additionally, the results showed that entrepreneurial marketing moderates the relationship of brand loyalty, brand perception and brand preference with purchase intentions of consumer toward FMCG brands in Pakistan. However, the results interestingly showed that brand image does not influence purchase intention and also, entrepreneurial marketing does not moderate its relationship with purchase intention in regards to FMCG brands in Pakistan. The study also showed that combination of all the variables has strength to predict 34.1 percent of purchase intention in regards to FMCG brands of Pakistan. The study further provides conclusion, managerial recommendations and future research directions.

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“…Studies on strategic management have shown that corporate entrepreneurship (CE) is the main source of superior firm performance (Antoncic & Hisrich, 2003;Jiang et al, 2014;Reijonen et al, 2015). Although there is no consensus among the researchers on the dimensions of CE, entrepreneurial orientation (EO) and corporate venturing (CV) are widely used as proxies of CE.…”

Section: Introductionmentioning

confidence: 99%

The Relationship Between Corporate Entrepreneurship and Firm Performance: Evidence From Malaysian Large Companies

Ambad¹,

Wahab²

2017

IJBS

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The present study is focused on the effects of corporate entrepreneurship (CE) on performance of large sized firms in Malaysia. These companies are currently facing more challenging environments compared to past, as their survival rates are declining and suffering from low level of profitability. The paper uses survey method and secondary sources by collecting data from 130 companies listed in the main market of Bursa Malaysia. In order to analyze the survey data, the study uses Partial Least Squares (PLS) approach to Structural Equation Modelling (SEM). This study has concluded that the entrepreneurial orientation (EO) is positively related to firm’s profitability but has no relationship with firm’s growth whereas corporate venturing (CV) is positively related to firm’s growth but has no relationship with firm’s profitability. The environmental dynamism moderates these relationships. The paper has significant implications for the top management decision making on the importance of CE on firm growth and profitability. Besides, in developing countries like Malaysia, most of the researches on entrepreneurship are based on small firms or individual entrepreneurships. Thus, it is timely to conduct research on CE among the large sized firms to further expand the literature.Keywords: Corporate Entrepreneurship; Corporate Venturing; Entrepreneurial Orientation; FirmPerformance; Large Firm;Partial Least Squares (PLS).

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The impact of entrepreneurial orientation on B2B branding and business growth in emerging markets

Cited by 95 publications

References 96 publications

The relationship between Individual Entrepreneurial Orientation (IEO) and entrepreneurial intention

The relationship between Individual Entrepreneurial Orientation (IEO) and entrepreneurial intention

Impact of Brand Equity Drivers on Purchase Intention: A Moderating Effect of Entrepreneurial Marketing

The Relationship Between Corporate Entrepreneurship and Firm Performance: Evidence From Malaysian Large Companies

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