The impact of exposure to media coverage of the 2012 Paralympic Games on mixed physical ability interactions

Abstract

The current work assessed the impact of the 2012 Paralympic Games on psychological factors operating during interactions between physically disabled and nondisabled group members. In a two‐wave longitudinal design, the pre‐ to post‐Paralympic increase in exposure to Paralympic media coverage led to more positive in‐group norms about disabled people's competence and improved intergroup contact quality among both physically disabled and nondisabled participants. Moreover, more positive norms about disabled people's competence partially mediated the relationship between media exposure and contact quality. However, exposure to Paralympic media coverage did not appear to impact embarrassment about intergroup contact within either group. Findings are discussed in terms of the efficacy and limitations of Paralympic media coverage to improve intergroup relations in the mixed physical ability context.

Using sport media exposure to promote gender equality: Counter-stereotypical gender perceptions and the 2019 FIFA Women’s World Cup

“…Studies on media contact via television mostly examine news, dramatized shows/movies, and documentaries. A relevant exception is provided by Carew et al (2019), who conducted a two-wave longitudinal study, providing initial evidence that media sport events can reduce prejudice toward stigmatized groups. Changes in pre-post media contact with individuals with disability in the 2012 Paralympic games were associated with a greater increase in contact quality over time.…”

Jogos Paralímpicos: a experiência com “o outro” através das telas

“…A partir deste contato, eles passaram a perceber estas pessoas como capazes. Mudanças similares foram observadas em um estudo de Carew, Noor e Burns 31 . Estes pesquisadores averiguaram o impacto dos JP de Londres 2012 sobre as mudanças na percepção dos participantes da pesquisa a respeito de PCD e nos comportamentos no relacionamento delas com as mesmas.…”

Design in the Public Square

“…Keith et al argued that infuential contact that is perceived as "equally cooperative and pleasant" is necessary for positive change in awareness [25]. Sports, in particular, are regarded as powerful activities for changing societal perceptions on the capabilities of people with a range of disabilities [12,14]. However, to the best of our knowledge, factors related to perception and awareness within sporting activities have only been observationally studied, with a dearth of research exploring mixed-ability sport engagement.…”