The impact of Facebook and Instagram on the growth of Egyptian MSMEs

Shahin, Mahitab; Fakhreldin, Hadia; Miniesy, Rania

doi:10.1504/gber.2023.10046440

Cited by 2 publications

(5 citation statements)

References 0 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…These positive experiences that take place as a result of customers’ interactions have a positive impact on their active engagement on social media as they tend to have a greater role regarding participation, giving and receiving recommendations and membership continuance, and eventually translate to customer citizenship behaviour (Larivière et al, 2013). It also continues to be an important means of achieving a sustainable competitive advantage (Kumar & Reinartz, 2016), in addition to positively affecting the financial and non-financial growth of micro, small and medium enterprises (MSMEs) (Fakhreldin et al, 2023). Experiential value has been previously studied as a significant predictor of customer behavioural intentions towards shopping (Keng et al, 2007) in addition to online retailing (Shobeiri, 2011).…”

Section: Literature Reviewmentioning

confidence: 99%

Turning Customers into Citizens: The Impact of Online Experiential Value on Customer Citizenship Behaviour

Shahin

2024

Journal of Creating Value

View full text Add to dashboard Cite

This research aims to understand customer motivations to display customer citizenship behaviour in the emerging market setting of Egypt. It develops and empirically tests the multidimensional perspective of online experiential value (grounded in the theory of consumption value) and customer citizenship behaviour to determine customer motivations to become company citizens on social media brand pages. Using an online self-administered survey, 294 responses were collected. Data were analyzed using structural equation modelling to achieve the research objectives. Findings confirm there is a positive and significant relationship between online experiential value and customer citizenship behaviour on social media brand pages. This research contributes to the literature by providing an understanding of how to employ the online experiential value dimensions to drive customer citizenship behaviour. The findings of this research will help marketers build effective social media marketing strategies where they provide customers with the five essential components of online experiential value necessary to establish customer citizenship behaviour.

show abstract

Section: Literature Reviewmentioning

confidence: 99%

Turning Customers into Citizens: The Impact of Online Experiential Value on Customer Citizenship Behaviour

Shahin

2024

Journal of Creating Value

View full text Add to dashboard Cite

show abstract

“…Fourthly, SM facilitates creating and interacting with a huge customer network, thus supporting them and benefiting from their feedback (Chanthinok, et al, 2015). Fifthly, SM leads to MSMEs business expansion and growth financially and non-financially by increasing sales volume, brand performance and customer engagement (Fakhreldin et al, 2020(Fakhreldin et al, , 2023.…”

Section: H7 Informal Entrepreneur's Perception Of the Probability Of ...mentioning

confidence: 99%

“…Fifthly, SM leads to MSMEs business expansion and growth financially and non-financially by increasing sales volume, brand performance and customer engagement (Fakhreldin et al. , 2020, 2023).…”

Section: Literature Review and Hypotheses Formulationmentioning

confidence: 99%

“…The latter is particularly interesting given the skyrocketing usage of SM in Egypt in the past few years (Kemp, 2022). Recent studies have examined the impact of SM use on MSMEs performance (Fakhreldin et al, 2020(Fakhreldin et al, , 2023, on the formation of informal online businesses/digital entrepreneurship (Miniesy et al, 2022) and on women and young male entrepreneurs' empowerment (Beninger et al, 2016;Miniesy et al, 2021), however, no studies have examined its impact on formalisation, which highlights a research gap that this study intends to fill.…”

Section: Introductionmentioning

confidence: 95%

“…Recent studies have examined the impact of SM use on MSMEs performance (Fakhreldin et al. , 2020, 2023), on the formation of informal online businesses/digital entrepreneurship (Miniesy et al. , 2022) and on women and young male entrepreneurs' empowerment (Beninger et al.…”

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

The impact of entrepreneurs' perceptions and social media usage on their intention to formalise their MSMEs in Egypt

Miniesy,

Fakhreldin

2023

JEPP

View full text Add to dashboard Cite

PurposeThe formalisation – switch from the informal to the formal sector – of micro, small and medium enterprises (MSMEs) has serious ramifications on the Egyptian economy. This study investigates the effect of the factors perceived by Egyptian informal entrepreneurs to encourage/deter formalisation on those entrepreneurs' intentions of formalising their MSMEs. Social media (SM) usage is a novel factor whose impact on the intention of formalisation is also examined.Design/methodology/approachThe conceptual framework of the theory of planned behaviour (TPB) is used, and a logistic regression model is utilised. Relevant data were collected from self-assessment questionnaires of a sample of Egyptian informal female and young male entrepreneurs, who constitute the majority of informal entrepreneurs in Egypt.FindingsResults reveal that for female entrepreneurs, only the support of the government and other institutions positively affects their intention of formalisation, whilst direct costs and lack of family support affect their intention negatively. For young male entrepreneurs, the number of employees and prospects of contract enforcement positively affect their intention of formalisation, whilst being involved in a trading activity affects it negatively. For both groups, higher levels of education and SM usage adversely affect their intention of formalisation. These varying results have a crucial policy implication: the one-size-fits-all public policies intended to stimulate formalisation might not work, and thus, more tailored policies are required.Originality/valueWorldwide, research on the impact of SM on the formalisation of MSMEs is scant, if existent. In Egypt, research on MSMEs is limited, those focusing on the impact of SM on Egyptian MSMEs are even scarcer and those targeting SM's effect on their formalisation are absent.

show abstract

The impact of Facebook and Instagram on the growth of Egyptian MSMEs

Cited by 2 publications

References 0 publications

Turning Customers into Citizens: The Impact of Online Experiential Value on Customer Citizenship Behaviour

Turning Customers into Citizens: The Impact of Online Experiential Value on Customer Citizenship Behaviour

The impact of entrepreneurs' perceptions and social media usage on their intention to formalise their MSMEs in Egypt

Contact Info

Product

Resources

About