The Impact of Fan Attitudes on Intentions to Watch Professional Basketball Teams on Television

Mahony, Daniel F.; Moorman, Anita M.

doi:10.1016/s1441-3523(99)70089-6

Cited by 68 publications

(33 citation statements)

References 24 publications

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“…Similarly, conference foes compete for wild card berths and play one another more regularly than teams in different conferences. That notwithstanding, past sport management research surveying fan intention to watch televised sports indicated that fans were not motivated to watch games featuring their most disliked team unless it impacted their favorite team (Mahony & Moorman, 1999). If the intentions expressed in that work are applicable to NFL audiences, then the empirical findings of this research suggest that the league and its broadcast partners are successfully offering a slate of games featuring conference and division rivals whose outcome may affect the local team standing.…”

Section: Discussionmentioning

confidence: 79%

Sports Fans, Identity, and Socialization: Exploring the Fandemonium

Tainsky¹,

Jasielec

2014

JSM

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This study uses consumer-theory modeling in exploring the broadcasts of games not featuring a local team. Our general linear mixed model controls for the variation in consumption attributable to traditionally employed determinants of demand and highlights factors related to home team loyalty. The study concludes that while traditional shifters are likewise useful in estimating demand for out-of-market games, fan allegiance to their local team plays a central role in the viewership of all games, even those in which the local team is not explicitly involved. The observation of compositional inheritance effects underscores the significance of local identification in league-wide interest, a phenomenon of growing importance with the ever-increasing availability of out-of-market games.Scott Tainsky is with the Department of Recreation, Sport and Tourism and Mateusz Jasielec is with the

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Section: Discussionmentioning

confidence: 79%

Sports Fans, Identity, and Socialization: Exploring the Fandemonium

Tainsky¹,

Jasielec

2014

JSM

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“…The majority of these studies have focused on the behavior of sports throughout history from different perspectives: historicist [13][14][15], values of sport [6], analysis of the results of sporting events [16], participants [17], spectators/fans [18][19][20], evolution of organizations and their efficiency [21], industry and market [22][23][24] and events [25][26]. From a comprehensive analysis of the literature, we discovered that two time-based contexts predominate in these studies: the past and the present.…”

Section: Review Of the Literaturementioning

confidence: 99%

Predicting the Evolution of Sports Federation Membership: AnImportant Tool to Asses National Governing Bodies’ Strategic Planning

Camps¹,

Pappous²

2016

JSS

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Abstract:Quantifying the potential market of sports licenses is key in order for National Governing Bodies of sport (NGBs) to be able to design good strategic planning. We compared the classical methods of univariate prediction and the Autoregressive Integrated Moving Average (ARIMA) methods. Reliability of the available data was verified with the Time Series Regression with ARIMA Noise, Missing and Outliers (TRAMO) method, and the existence of a trend was verified using Daniel's test. For the purposes of this study-the researches collected and analysed secondary data from a 40-year series in 45 sports in Spain covering a very long period of time in a variety of sport disciplines. The study shows that, with the available data, short-and mid-term forecasting is possible in a number of sports, but not in all of them. It also proves that Holt's classical method of exponential smoothing is the one that yields best results. Golf, Basketball, Athletics and Hunting NGB show worrying prospects of decline levels and need an immediate change in the strategic plans. Other than for forecasting the evolution of athletes in the mid-term in order to improve strategic planning in NGBs, the present findings can be useful for public authorities to define their aid policies for NGBs, and they can also help companies in the industry to anticipate market developments.

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“…Prior research in spectator sports (Mahony & Howard, 1998;Mahony & Moorman, 1999) has been focused on examining the attitude construct in terms of evaluative responses (Funk, Haugtvedt, & Howard, 2000). Following this commonly used construct, in the current research participants were asked to evaluate their spectator sport attitudes along a positive/ negative continuum by using a 7-point Likert scale.…”

Section: Measurementmentioning

confidence: 99%

The influence of cultural values on spectators' sport attitudes and team identification: An East-West perspective

Gau¹,

Kim²

2011

soc behav pers

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The impacts of national cultural-value configurations on spectator sport attitudes and fan team identification were examined. The proposition was explored that associations among fans' sports attitudes and team identification are weaker in cultures with value systems centering on the pursuit of knowledge versus cultures centering on individual liberty and enjoyment of life. Surveys of comparable samples of college students were taken from 3 countries: Korea (n = 92), Taiwan (n = 99), and USA (n = 167). It was found that the relationships between spectator sport attitudes and team identification were higher for the American sample than for the Korean and Taiwanese samples. This pattern of findings supported the proposition.Keywords: sport attitude, spectator sport, fan team identification.Attitudes toward spectator sport, the level of team identification, and the relationships between the attitudes and team identification are likely to be different for Americans, Koreans, and Taiwanese because of the impacts of Confucian tradition and of individualism-collectivism cultural values (Hofstede, 2001). In this study Confucian propositions, the cultural values of individualism-SOCIAL

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The Impact of Fan Attitudes on Intentions to Watch Professional Basketball Teams on Television

Cited by 68 publications

References 24 publications

Sports Fans, Identity, and Socialization: Exploring the Fandemonium

Sports Fans, Identity, and Socialization: Exploring the Fandemonium

Predicting the Evolution of Sports Federation Membership: AnImportant Tool to Asses National Governing Bodies’ Strategic Planning

The influence of cultural values on spectators' sport attitudes and team identification: An East-West perspective

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