The impact of fast fashion on the environment and climate change

Abstract

In this modern era, people give demands for fashion needs that are constantly changing following a fast trend. The emergence of the internet makes it easier for people to see the latest fashion trends. Not only as body armor, fashion products are used as markers of social status in society. This causes people to not want to be outmoded and want to always look fashionable. Therefore the concept of fast fashion appears,where fashion products are produced quickly and at an affordable price. After the latest trends emerge on the catwalk, the fashion industry will try to adapt these trends and produce their own products. It can be seen that fast fashion outlets are increasingly mushrooming in the world, such as H&M, Bershka, Zara, Uniqlo, and many more, always releasing new products every week. This study aims to determine the relationship of trends with the fast fashion industry and the impact caused by the fast fashion industry on the environment.