“…Further it might be interesting to investigate whether the impact of financial factors is different for entry into different target markets. 152,156,158,17,18,19,20,21,22,252,262,26,27,28,292,296,342,351,361,362,157,159,16,[363][364][365] Medium Sunk Cost 242,246,247,251,291,294,295,30,31,321,331,332,343,[352][353][354] Ó 2011 Blackwell Publishing Ltd.…”