The impact of fear versus state empathy on persuasion and social stigma

Peng, Lulu; Shen, Lijiang; Vanderbilt, Rachel Reymann; Kim, Youllee; Foley, Kasey A.

doi:10.1080/15213269.2018.1535321

Cited by 10 publications

(5 citation statements)

References 73 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Previous studies confirm this hypothesis, demonstrating that messages that arise empathy can stimulate the adoption of caring measures, leading viewers to feel connected to the suffering of other individuals (Peng et al, 2020). The efficacy of empathetic messages in motivating behavioral changes has also been evidenced in other contexts, such as anti-smoking campaigns (Shen, 2015) and in public service announcements against domestic violence (Kim & Muralidharan, 2019).…”

Section: Discussionmentioning

confidence: 81%

Conditions matter: considerations on the use of visual stimuli in promoting population attitudes and behaviors during the COVID-19 pandemic in Brazil

Sampaio

Santos

et al. 2022

RIP/IJP

View full text Add to dashboard Cite

estudos anteriores mostram que o tipo de conteúdo e o formato de mensagens empregadas em campanhas sobre a COVID-19 podem influenciar as atitudes e comportamentos da população, aumentando seu compromisso e engajamento com as medidas de contenção da doença. No presente trabalho foram realizados dois experimentos com 998 adultos brasileiros, cujo objetivo principal foi testar possíveis efeitos de dois tipos de mensagem nas atitudes comportamentais em relação à pandemia: uma de cunho apenas informativo e outra com enquadramento voltado à mobilização da empatia nos espectadores. Os resultados indicam que a exposição às duas mensagens contribuiu para elevar as intenções comportamentais dos participantes, quando comparados a outros que formaram um grupo controle. Os dados sugerem ainda que as condições socioeconômicas se constituem num importante fator a ser considerado, quando se analisam os efeitos destas mensagens no comportamento das pessoas. Discute-se a importância de se considerar as evidências científicas a respeito do formato e conteúdo das mensagens transmitidas à população, mas também a necessidade de implantação de iniciativas de proteção a pessoas em maior condição de vulnerabilidade socioeconômica, para que as ações no âmbito da Educação em Saúde contribuam efetivamente no combate à pandemia.

show abstract

Section: Discussionmentioning

confidence: 81%

Conditions matter: considerations on the use of visual stimuli in promoting population attitudes and behaviors during the COVID-19 pandemic in Brazil

Sampaio

Santos

et al. 2022

RIP/IJP

View full text Add to dashboard Cite

show abstract

“…Another untested variable could be the mediate. Negative arousal leads to greater dehumanization of others (Scrimin & Rubaltelli, 2021) and stigmatization (Peng et al, 2020), suggesting that if this study’s results are due to habituation, future research could explore how consumption reduces negative arousal as a candidate mediator.…”

Section: Discussionmentioning

confidence: 95%

Consumption of Psychological Horror is Associated With Reduced Stigmatization of Mental Illness

Sacco,

Walters,

Brown

2024

Journal of Media Psychology

View full text Add to dashboard Cite

Pervasive reactions toward mental illness include dehumanization and stigma. Given the portrayal of such disorders as threatening in psychological horror films, consumption of this subgenre of horror could be associated with pronounced stigmatization of mental illness through dehumanization. We report results of an online survey of U.S. undergraduates ( N = 202) who indicated how frequently they consumed various subgenres of horror films, in addition to their tendencies to dehumanize and stigmatize those experiencing mental illnesses. Only psychological horror consumption was associated with these ascriptions. However, and contrary to predictions, greater psychological horror consumption was associated with less stigmatization and dehumanization of mental illness. We provided updated empirical findings and theoretical conceptualizations to provide context for these unexpected findings and discuss the broader potential benefits of the horror genre in reducing stigmatization.

show abstract

“…Although there are some studies that analyze the production procedures of persuasive messages (Dillard & Pfau 2002;Georget 2005;Nabi 2002;Stewart 2015) and more specifically in the field of social advertising Peng et al 2018;Rinn 2008;Shen 2017;Yoon 2015); there is little research related to the identification and understanding of the functioning of rhetorical devices as a strategy of persuasion in the creation of this type of message.…”

Section: Introductionmentioning

confidence: 99%

Contrast as a Persuasive Strategy in Social Advertising: A Case Study of 4 Advertisings

Reyes-Rincón

Baquero-Velásquez

2019

Matices Leng. Extranj.

View full text Add to dashboard Cite

Social advertising, understood as a type of discourse, is characterized by the use of different persuasive strategies that are adopted on a regular basis for the construction of such discourse.The paper aims to present an analysis of some social advertisements where contrast is used as an expression strategy for the construction of persuasive discourse. The research was carried out from the analysis of 4 advertisements selected for their use of contrast as a persuasive strategy. In the advertisements analyzed, contrast appears in both verbal and nonverbal signs, that is, in the text and in the image. Based on such analysis, contrasting concepts are identified and placed in semiotic squares to perform the analysis. Results show that in this type of advertising there is an exhortative macro-act, consisting of two subparts, a request speech act and a commissive speech act, which is structured in a cause-consequence relationship. The structure of the commission act creates a threat and functions as an argument of the request speech act.

show abstract

The impact of fear versus state empathy on persuasion and social stigma

Cited by 10 publications

References 73 publications

Conditions matter: considerations on the use of visual stimuli in promoting population attitudes and behaviors during the COVID-19 pandemic in Brazil

Conditions matter: considerations on the use of visual stimuli in promoting population attitudes and behaviors during the COVID-19 pandemic in Brazil

Consumption of Psychological Horror is Associated With Reduced Stigmatization of Mental Illness

Contrast as a Persuasive Strategy in Social Advertising: A Case Study of 4 Advertisings

Contact Info

Product

Resources

About