The impact of food branding on children's eating behavior and obesity

Marketing Vegetables in Elementary School Cafeterias to Increase Uptake

“…Furthermore, there is mixed evidence documenting the differential impact of marketing interventions among boys and girls. 22,23 At baseline, however, boys often eat fewer vegetables than girls 24,25 ; thus, it is worth studying if an asymmetric response to marketing technique exists between sexes.…”

Feeding Strategies Derived from Behavioral Economics and Psychology Can Increase Vegetable Intake in Children as Part of a Home-Based Intervention: Results of a Pilot Study

“…In a previous study from our lab where children aged 4 to 5 years were exposed to vegetables and fruits delivered in cartoon packaging for 4 weeks, the effects not only persisted, they continued to increase for the 2 weeks after the treatment was removed. 25 Determining both the sustainability of these feeding practices and the dose required to ensure that effects persist once they are removed are key questions to be answered before translating this intervention on a larger scale.…”

“…[20][21][22] One eating behavior that has been the focus of interventions to improve health status in children is vegetable intake. [23][24][25] Because they are rich in essential nutrients and low in energy, vegetables are ideal choices for dietary interventions. 1,26 Encouraging intake of low-energy-dense vegetables in children could facilitate the prevention of obesity without the use of restrictive feeding practices that have been associated with negative long-term consequences.…”

“…40 Positive stimuli for children might include favorite cartoon characters, fun messages added to packaging, and stickers paired with vegetable consumption. 25,41,42 Cooke and colleagues 43 suggested that nonfood rewards such as stickers or praise were effective at reinforcing children's intake of new or less-preferred foods. In addition, studies have reported that children prefer foods labeled with their favorite cartoon characters compared with plain labels.…”

Procesos psicológicos básicos incluidos en publicaciones científicas sobre comportamiento alimentario en niños: revisión sistemática

“…Cuando se sumaron los diversos análisis que recurren a estas tres variables, el 68,3% de los artículos incluidos en la presente revisión tuvieron en cuenta al menos una de dichas variables (figura 5). Género fue la variable más utilizada de manera aislada o junto a la edad y el estado nutricional (46,3%) y solo uno de los artículos seleccionados incluyó el análisis de las tres variables (19).…”