This study analyzed data from the 2012 Student Experience in the Research University (SERU) survey, collected from undergraduate students at 9 universities. Researchers explored how demographic and behavioral variables related to avoidance of psychological help when needed. A total of 7,992 SERU participants responded to target items included in the present study. We examined whether student characteristics and behaviors differed between 3 self-report groups: (1) students who indicated they did not need counseling services; (2) students who reported needing counseling services, but not using them; and (3) students who reported using counseling services at least once during the 2012 academic year. Students who reported needing, but not using, counseling services were significantly different from the other 2 groups in that they were more likely to be female, Hispanic, endorse financial difficulties, and work longer hours while attending school. The 3 groups did not differ in understanding others with observable disabilities. Implications for college counselors and student affairs personnel are discussed. (PsycINFO Database Record