The Impact of Global Events on Hotel Occupancy and Tourist Flows

Abstract

The hospitality and tourism industries are a critical component of the world economy. However, it is also significantly impacted by world events such as major sporting events, natural catastrophes, pandemics, and economic downturns. This study examines how big events, like the Olympics, impacted by the COVID-19 pandemic, affect tourist behavior and hotel occupancy rates. The study aims to provide valuable insights to stakeholders so they may develop strategies to enhance resilience and capitalize on opportunities by analyzing these repercussions. The three main objectives are finding new travel trends, examining how events impact travel patterns, and evaluating how economic downturns impact traveler behavior. This study offers vital guidance for academics navigating a rapidly changing environment, government decision-makers, and practitioners in the sector.