The Impact of Green Entrepreneurship on Social Change and Factors Influencing AMO Theory

Abstract

This study analyses the importance of the entrepreneurial intention of university students to promote social change by green entrepreneurship in regard to the three most vibrant components of AMO (Ability, Motivation, and Opportunity) theory, developed by the partial least square structural equation model (PLS-SEM). The entrepreneurial intention among students is identified via a deductive approach and this approach is developed using a PLS-SEM. The literature exploited and the methodology used comprise a full exploratory analysis technique to collect empirical data to find the predictor variables that influence the promotion of social changes connected to the mediating variable of green entrepreneurship. The survey data were collected from a total of 302 respondents through survey questionnaires from the students. The data were examined statistically to demonstrate the hypotheses predicted from the literature review. The outcomes of the hypothesis association showed that AMO theory influences the predictor variables of skills, incentives, and entrepreneurship education, and that these skills are statistically significant and accepted towards green entrepreneurship. However, the importance of a green entrepreneurship strategy is influenced by the entrepreneurial intention that encourages the promotion of social change. Therefore, the present study helps researchers to find the structural relationship between different wings connecting AMO theory with the entrepreneurial intention that incurs and develops sustainable business performance to create jobs, instead of searching for jobs. Secondly, this study also indicates a mixed approach where participants can openly discuss their opinion and understanding. Ultimately, this study encourages the use of the covariance-based structural equation model (CB-SEM) by confirming its theory, and testing the confirmatory factor analysis in particular.

Green entrepreneurship in Saudi Arabia: shaping the landscape of the greener economy

“…These findings are consistent with those of previous studies (Farooq, 2018; Reyad et al ., 2019, 2020; Alvarez-Risco et al. , 2021; Mia et al. , 2022; Pennetta et al.…”

“…(2017), Nordin and Hassan (2019), Ahmed et al. (2020), Rizvi and Garg (2021), Li and Kang (2022) and Mia et al. (2022).…”

“…skills, incentives, and entrepreneurship education, positively enhance GE. Furthermore, AMO theory is a massive predictor of GE through skills, entrepreneurship education and incentives (Mia et al ., 2022). McCaffrey (2014) claims that the implications of the theory on entrepreneurial incentives for entrepreneurs identify several potential solutions to the problems.…”

“…From green perspectives, factors, such as entrepreneurship education, incentives and skills, have positive and significant effects on GE . However, the EI influences the importance of a GE strategy, which reassures the rise of social change (Mia et al. , 2022).…”

“…On the other hand, Tuszynski and Stansel's (2018) findings underline that in terms of SMEs, there is a negative association between incentives and patent activity and small business establishments. From employing the AMO theory, Mia et al. (2022) claim that incentives, entrepreneurship education and skills have a positive and significant influence in promoting GE .…”