The Impact of Health Communication Programs

Bertrand, Jane T.; Babalola, Stella; Skinner, Joanna

doi:10.1002/9781118241868.ch5

Cited by 3 publications

(2 citation statements)

References 46 publications

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“…While communication scholars question this linear ranking of behavior change resulting from changes in knowledge and attitudes, there is considerable agreement across the field on the efficacy of strategic communication interventions to promote both behavior and social change (51)(52)(53). A comprehensive literature review of fifty mass media campaigns by Quattrin et al (54), found that over two-thirds of the programs reported at least one statistically significant improvement in outcomes associated with knowledge, attitudes or practices.…”

Section: Discussionmentioning

confidence: 99%

Combining Theory and Research to Validate a Social Norms Framework Addressing Female Genital Mutilation

Sood

Ramaiya

2022

Front. Public Health

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Female Genital Mutilation (FGM) is a harmful practice with no benefits and considerable harm to girls and women who undergo it. In 2016, the United Nations Joint Program to Eliminate FGM, funded the development and subsequent validation of a monitoring and evaluation framework to understand the relationship between social norms and practicing FGM. Evidence on the framework was gathered through a pilot study in Ethiopia. This paper uses cross-sectional quantitative data from the pilot to operationalize the framework and determine what factors are associated with practicing FGM. A total of 554 and 481 participants answered the question “Have you undergone FGM?” and “Do you know a family member who has undergone FGM?” respectively. Overall, 65% of participants said they had undergone FGM and 32% said they knew someone in their family who had undergone FGM. Predictors of not undergoing FGM included most progressive attitudes vs. less progressive attitudes about FGM and relationship to identity [OR: 1.9 (95% CI: 1.1–3.3)]; region [Afar vs. Addis Ababa: OR: 0.09 (95% CI: 0.02–0.5); Southern Nations Nationalities and People's Regions vs. Addis Ababa: OR: 0.1 (95% CI: 0.05–0.3)], being 36 years old and above vs. 10–19 years (OR: 0.2 (95% CI: 0.1 to 0.7)) and being single, never married vs. married or engaged (OR: 2.8 (95% CI: 1.1–7.0)]. Predictors of knowing a family member who has not undergone FGM included: Higher knowledge vs. lower knowledge [OR: 0.3 (95% CI: 0.1–0.5)]; if the family expected you to abandon FGM, you had a greater odds of knowing a family member who had not undergone FGM [43.6 (95% CI: 2.7–687.8)]; coming from Southern Nations, Nationalities and People's Region was associated with a lower odds of knowing a family member who had not undergone FGM [0.3 (95% CI: 0.1–0.6)]. Being a female influential vs. female caregiver was associated with a higher odds of knowing a family member who had not undergone FGM [2.9 (95% CI: 1.01–5.2)]. This paper has allowed us to validate a theory and research based social norms framework, specifically examining how social and behavior change communication can be used as a mechanism for shifting norms around a given harmful practice. Now that this model has been developed and validated, it is likely to provide a foundation to study the direct and indirect impacts of social norms programming on changing harmful practices, such as FGM.

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Section: Discussionmentioning

confidence: 99%

Combining Theory and Research to Validate a Social Norms Framework Addressing Female Genital Mutilation

Sood

Ramaiya

2022

Front. Public Health

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“…We know better what to do when individual knowledge, attitudes, cognition, and self-efficacy are significant obstacles for improving child health. For decades, a range of communication interventions has successfully affected “ideational” factors that influence individual behaviors (Bertrand et al, 2012 ). Communication and behavioral science is, undoubtedly, more sophisticated and better equipped than in the past to change individual knowledge, perceptions and other psychological factors that influence behavioral preferences (Elder et al, 2014 ).…”

Section: What Do We Need To Know?mentioning

confidence: 99%

Where Do We Go Next? Behavioral and Social Change for Child Survival

Waisbord

2014

Journal of Health Communication

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Predictors of expressing and receiving information on social networking sites during MERS-CoV outbreak in South Korea

Yoo

Choi

2019

Journal of Risk Research

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Social networking sites (SNS) are becoming one of the most significant platforms for social interaction and information exchange in epidemics. Nevertheless, relatively little is known about what facilitates or hinders individuals' engagement in information exchange in the event of an infectious disease outbreak. This study examined the effects of potential predictors that might be associated with the expression and reception of information on SNS during the South Korea Middle East respiratory syndrome (MERS) outbreak. Analysis of an online survey among 1000 adults from the general population of South Korea showed that expressing and receiving MERS-related information were predicted differentially by diverse social-demographic, socioeconomic , and psychosocial factors. Among psychosocial characteristics, risk perceptions and self-efficacy interacted with each other to predict the expression and reception of MERS-related information. Theoretical and practical implications of the findings are discussed.

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The Impact of Health Communication Programs

Cited by 3 publications

References 46 publications

Combining Theory and Research to Validate a Social Norms Framework Addressing Female Genital Mutilation

Combining Theory and Research to Validate a Social Norms Framework Addressing Female Genital Mutilation

Where Do We Go Next? Behavioral and Social Change for Child Survival

Predictors of expressing and receiving information on social networking sites during MERS-CoV outbreak in South Korea

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