“…The vast majority of studies have focused on how institutional pressures lead to institutional fit (Dubey et al, 2017(Dubey et al, , 2019Huo et al, 2013), the or-ganizational response to these pressures (Beynon et al, 2020;Chaudhry and Rubery, 2019;Gaganis et al, 2021;Sena et al, 2021;Villadsen, 2013;Wilson and McKiernan, 2011), the relationship between institutional fit and legitimacy (Liedong, Rajwani and Mellahi, 2017) and the relationship between institutional fit and performance (Dubey, Gunasekaran and Ali, 2015;Peretz and Morley, 2021;Volberda et al, 2012). In this regard, it is deemed good for organizations to conform to institutional norms (Heugens and Lander, 2009) to obtain legitimacy (i.e.…”