The impact of internal, external, and competitor factors on marketing strategy performance

Ibrahim, Essam; Harrison, Tina

doi:10.1080/0965254x.2019.1609571

Cited by 24 publications

(16 citation statements)

References 70 publications

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“…The study found that internal business factors have a larger positive impact on a firm's performance than industry factors. And in a study by Ibrahim and Harrison (2019), the results show that external factors, in particular, competitors' marketing mix elements, have a greater influence on a company's business performance than internal (marketing and non-marketing) strategy variables. Implications for marketing theory and management are discussed.…”

Section: Empirical Literature Reviewmentioning

confidence: 95%

Exploring internal business factors and their impact on firm performance: small business perspective in Ethiopia

Engidaw

2021

J Innov Entrep

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Mainly, the study is aimed at exploring the internal business factors and their impact on firm performance in micro- and small-scale enterprises. The study employed a descriptive and explanatory research design and used a quantitative research approach. The study is conducted on Amhara region, North Wollo zone, Lalibela city administration micro- and small-scale enterprise operators, and in this study, the dependent variable is the performance of SMEs while independent variables are managerial factors, workplace factors, and entrepreneurial factors. To achieve the objectives of the study, 199 sample micro and small enterprises are selected from the 395 target populations. It used an explanatory design with stratified and simple random sampling techniques. The study employed descriptive and inferential statistical data analysis methods. The finding shows that the independent variables managerial factors and workplace-related factors have a positive and significant effect on small business performance in the study area. Also, there is an insignificant relationship between entrepreneurial factors and the dependent variable.

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Section: Empirical Literature Reviewmentioning

confidence: 95%

Exploring internal business factors and their impact on firm performance: small business perspective in Ethiopia

Engidaw

2021

J Innov Entrep

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“…In addition, the opportunity for credit/investors to open in the sugar industry will help companies to develop their businesses (Dang, 2022) The weak bargaining power of new competitors also makes it easy to optimize the company's strategy (Antai & Mutshinda, 2021;Ibrahim, 2020). The existence of technological developments also has an influence on the utilization of sugar factory waste.…”

Section: Opportunitiesmentioning

confidence: 99%

The Development Strategy of Sugar Cane Manufacture, Pt Madubaru Yogyakarta

Khairani

Waluyati

Suryantini

et al. 2023

J. AGRISEP: Kaj. Mas. Sos. Ek. Pert. n. Agr.

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The Indonesian sugar industry is one of the plantation industries which is considered a commercial and strategic commodity. However, the national sugar industry has decreased in meeting national sugar needs. This decrease was due to internal problems and external problems in the sugar industry. Sugar Cane Manufacture, PT Madubaru is the only sugarcane-based private company in Yogyakarta. The study aims to identify internal and external factors that influence the development of PT Madubaru and analyze alternative strategies for the development of Sugarcane Manufacture Madukismo Yogyakarta. Sampling technique used is a purposive sampling method with 38 respondents consisting of eight experts and 30 internal company employees. The analytical method used is the Internal Factor Evaluation Matrix (IFE), External Factor Evaluation Matrix (EFE), and SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats). The results show that the strategic position of Sugar Cane Manufacture, PT Madubaru development is in quadrant II (two). The strategic position shows that the strategy is directed at efforts to improve the weaknesses (Weaknesses) of PT Madubaru in order to be able to seize opportunities (Opportunities) that exist. The alternative strategy that can be applied in the development of PT Madubaru are increasing cash inflows by opening creditors and outside investors, Raw processing Sugar to reduce the Cost of Production, continuing to work with Bina Sarana Tani to find new varieties to increase sugarcane productivity, expand markets with market penetration, Raw process sugar to optimize plant capacity, process Raw sugar to optimize sugar production and diversify products to increase funds.

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“…'External factors' is a broad concept that covers many perspectives. 'Environmental factors' appear to be narrower in scope, referring to the situations where a person is encountered with issues relating to the environment, especially in the retail industry (Ibrahim & Harrison, 2019). Hence environmental factors are considered as a more appropriate scope for this study.…”

Section: Environmental Factorsmentioning

confidence: 99%

Personal and Environmental Factors that Influence the Ecological Behaviour of Energy-Efficient Appliance Purchases

Chan

Quoquab

Basiruddin

2020

IJIE

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This study investigates the effects of personal and environmental factors on ecological beliefs and ecological behaviour and assesses the mediating and moderating influences in this model. This study utilises 592 questionnaire surveys among Malaysian consumers. A partial least squares technique (PLS) was utilised to analyse the data and to test the study hypotheses. The findings show that personal and environmental factors have a positive influence on ecological beliefs and ecological behaviour; ecological beliefs are positively related to ecological behaviour. Additionally, ecological beliefs mediate the relationship between personal factors and ecological behaviour, and the relationship between environmental factors and ecological behaviour. The present study is among the pioneers in including environmental factors and ecological beliefs in pro-environmental studies. In the context of energy-efficient appliance purchases, the findings elaborate on the existing knowledge of personal and environmental factors, and individual’s beliefs.

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The impact of internal, external, and competitor factors on marketing strategy performance

Cited by 24 publications

References 70 publications

Exploring internal business factors and their impact on firm performance: small business perspective in Ethiopia

Exploring internal business factors and their impact on firm performance: small business perspective in Ethiopia

The Development Strategy of Sugar Cane Manufacture, Pt Madubaru Yogyakarta

Personal and Environmental Factors that Influence the Ecological Behaviour of Energy-Efficient Appliance Purchases

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