The Impact of Internal Marketing Practices on Employees’ Job Satisfaction during the COVID-19 Pandemic: The Case of the Saudi Arabian Banking Sector

Almaslukh, Faisal Mohammed O.; Khalid, Haliyana; Sahi, Alaa Mahdi

doi:10.3390/su14159301

Cited by 14 publications

(12 citation statements)

References 71 publications

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“…Participatory leadership, as a democratic leadership style, is more conducive to improving team cohesion than the traditional leadership style ( Lin et al, 2019 ), that is, to maintain the stability of the team. Almaslukh et al (2022) take the example of the Saudi Arabia banking industry to find the significant positive impact of participatory leadership, training and development, information and communication, and selection and appointment on employee job satisfaction. Ali et al (2022) propose that participatory leadership influences the generation and orientation of team service goals, ultimately leading to the improvement of team performance.…”

Section: Introductionmentioning

confidence: 99%

Is participatory leadership conducive to the construction of virtual teams? Based on multi-agent simulation model

Liu

Huang

2022

Front. Psychol.

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In the Post-COVID-19 Era, with the continuous improvement of the technical level, virtual teams are constantly evolving, and the relationship between leadership and the construction of virtual teams has received more and more attention. It is of great significance to explore the influence of participatory leadership on the construction of virtual teams from a psychological perspective by building a multi-agent simulation model. Based on a simulation platform of NetLogo, the results showed that (1) Participatory leadership is conducive to the expansion of the scale of virtual teams by providing greater space for the development of the members of virtual teams and meeting the team members’ requirements of planning and promotion in the environment, which is decentralized and non-authoritative. (2) However, losing management is not conducive to building a reasonable structure of team members under participatory leadership. (3) The scale of virtual teams and the efficiency of the virtual teams all depend on the relationship between participatory leadership, organizational trust, incentive mode, and the balance between cooperation and competition.

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Section: Introductionmentioning

confidence: 99%

Is participatory leadership conducive to the construction of virtual teams? Based on multi-agent simulation model

Liu

Huang

2022

Front. Psychol.

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“…Many issues have thus far been explored, such as the potential determinants of customers' satisfaction with Islamic banking (Alharthi et al, 2021); an assessment of the success of the launching of the new bank digital platform for SMEs (Jegerson & Ahmad, 2021); the role of social media in the internet banking transition during the COVID-19 pandemic (Naeem & Ozuem, 2021); the impact of community relationship management (CoRM), relationship marketing orientation (RMO), customer engagement (CE), and brand trust (BT) on brand loyalty (BL) in a commercial bank (Wongsansukcharoen, 2022); the interrelatedness of entrepreneurial marketing (EM) and bank performance (Hilal & Tantawy, 2022); the influence of category attitudes on the relationship between the service quality scale (SERVQUAL) and satisfaction in Islamic banks (Farrag et al, 2022); the factors that prevent consumers from becoming clients of Islamic banks (Nugraha et al, 2022); the impact of internal marketing practices on employees' job satisfaction (Almaslukh et al, 2022) and the main determinants impacting the digital banking service adoption during the COVID-19 pandemic (Ngo et al, 2023). Source: Author's work…”

Section: Discussionmentioning

confidence: 99%

Section: Covid-19 and The Banking Industrymentioning

confidence: 99%

Banking Marketing Practices During the Covid-19 Pandemic: A Systematic Literature Review

Čiković¹

2022

Balkans JETSS

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The emergence of the COVID-19 pandemic in early 2020 has left a mark in every industry and every sector globally. Its impact has been largely researched, measured, and evaluated. Current banking literature mainly focuses on the impact of COVID-19 on banks’ performance, efficiency, or profitability. However, studies on the impact of COVID-19 on banking marketing are limited. Therefore, this systematic review has the objective to fill in this gap and investigate the impact of COVID-19 on banking marketing practices. A systematic search of the online Scopus scientific database has been conducted, with no restrictions to language, date of publication, or study design. The keywords „BANK“, „MARKETING“ and „COVID-19“ have led to 20 papers published in Scopus-indexed journals. A total of 9 academic literature articles regarding banking marketing during the COVID-19 pandemic were identified and analyzed using the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) principles. The findings of a total of 9 papers are presented in a narrative synthesis. The review aims to gain new insights into the impact of COVID-19 on the banking industry and especially on banking marketing. The main goal of this paper is to identify all the relevant published studies in this area thus far, as well as to present and analyze the findings regarding the impact of COVID-19 on banking marketing practices. Finally, specific literature gaps are identified, and suggestions and guidelines for future work are provided. However, there is a need for further studies at a later stage to understand the overall effect the COVID-19 pandemic had on banking marketing.

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“…Balkan JETSS (2022) 2: 105-114 al., 2022); the impact of internal marketing practices on employees' job satisfaction (Almaslukh et al, 2022) and the main determinants impacting the digital banking service adoption during the COVID-19 pandemic (Ngo et al, 2023). Source: Author's work…”

Section: Discussionmentioning

confidence: 99%

“…The global coronavirus pandemic has completely changed the world in 2020. It has "pushed all economic sectors into a complex and unpredictable situation", challenging most of them to identify or create new business opportunities in domestic and international markets (Almaslukh et al, 2022). Moreover, it has shifted the world towards internet banking "with the purpose to continue routine transactions for paying bills, purchasing groceries, and shopping of brands" (Naeem & Ozuem, 2021).…”

Section: Covid-19 and The Banking Industrymentioning

confidence: 99%

Untitled

2022

Balkans JETSS

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Aims and ScopeThe mission of Balkans JETSS is to publish peer-review empirical research papers that test, extend or build theory and contribute to practice. All empirical methods -including, but not limited to, qualitative, quantitative, field, laboratory, and combination methods are welcome. Empirical, theoretical and methodological articles from all major fields of economics, management, tourism, law and the like are featured in the journal. Theoretical and/or review articles that integrate existing bodies of research and that provide new insights into the field are also encouraged.To be published in the Balkans JETSS, a manuscript must take strong empirical and/or theoretical contributions to the subject field. Consequently, preference is given to submissions that test, extend or build strong theoretical frameworks while empirically examining issues with high importance for theory and practice.The journal is not tied to any particular discipline, level of analysis, or national context. Although, it focuses on Balkans region, all papers from related fields on any region or country are highly encouraged. Single country studies, multi-country or regional studies can be submitted.Manuscripts should not exceed 16 pages (450 word per page). This page limit includes all figures, tables, appendices and references. Copyright information For AuthorsAs soon as an article is accepted for publication, authors will be requested to assign copyright of the article (or to grant exclusive publication and dissemination rights) to the publisher. This will ensure the widest possible protection and dissemination of information under copyright laws. For ReadersWhile the advice and information in this journal is believed to be true and accurate at the date of its publication, neither the authors, the editors, nor the publisher can accept any legal responsibility for any errors or omissions that may have been made. The publisher makes no warranty, express or implied, with respect to the material contained herein.All articles published in this journal are protected by copyright, which covers the exclusive right to reproduce and distribute the article, as well as all translation rights. The use of general descriptive names, trade names, trademarks, etc., in this publication even if not specifically identified, does not imply that these names are not protected by the relevant laws and regulations.

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The Impact of Internal Marketing Practices on Employees’ Job Satisfaction during the COVID-19 Pandemic: The Case of the Saudi Arabian Banking Sector

Cited by 14 publications

References 71 publications

Is participatory leadership conducive to the construction of virtual teams? Based on multi-agent simulation model

Is participatory leadership conducive to the construction of virtual teams? Based on multi-agent simulation model

Banking Marketing Practices During the Covid-19 Pandemic: A Systematic Literature Review

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