The Impact of International Football Matches on Primary Sponsors and Shareholder Wealth

Bouchet, Adrien; Doellman, Thomas W.; Troilo, Michael; Walkup, Brian R.

doi:10.1123/jsm.2013-0285

Cited by 25 publications

(15 citation statements)

References 21 publications

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“…Despite their high profile nature, only a small number of studies have investigated this compelling sponsorship context. Bouchet et al (2015) investigated the potential for 139 shirt sponsorships across the EPL, Italy’s Serie A, Spain’s La Liga and Germany’s Bundesliga to impact the sponsor’s stock price, following its appearance in international matches. The research found that sponsoring firms saw abnormal returns of up to 2.24% 10 days following the match and abnormal returns of up to 5.03% 20 days after the match (Bouchet et al , 2015).…”

Section: Methodsmentioning

confidence: 99%

“…Bouchet et al (2015) investigated the potential for 139 shirt sponsorships across the EPL, Italy’s Serie A, Spain’s La Liga and Germany’s Bundesliga to impact the sponsor’s stock price, following its appearance in international matches. The research found that sponsoring firms saw abnormal returns of up to 2.24% 10 days following the match and abnormal returns of up to 5.03% 20 days after the match (Bouchet et al , 2015). The paper noted that many EPL shirt sponsors seek to provide their brand exposure on a global basis, a goal sought by B2B sponsor Aon via its sponsorship of Manchester United.…”

Section: Methodsmentioning

confidence: 99%

“…The paper noted that many EPL shirt sponsors seek to provide their brand exposure on a global basis, a goal sought by B2B sponsor Aon via its sponsorship of Manchester United. Aon noted its stated main objective of the sponsorship was to unite its 60,000 employees across 120 countries (Bouchet et al , 2015). Recently, Mazodier et al (2018) noted that shirt sponsorships of clubs such as Manchester United are particularly effective at reaching isolated fans or fans that live a considerable distance from the home of the favored club.…”

Section: Methodsmentioning

confidence: 99%

See 2 more Smart Citations

Are firms like fair-weathered fans? Examining decision-making in B2B relationships

Jensen

2020

JBIM

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Purpose While numerous studies have investigated the returns firms receive for their investments in sponsorship, no study to date has examined the potential for organizational performance to contribute to the continuance of business to business (B2B) relationships. Thus, this study aims to illuminate B2B sponsorship relationships in isolating whether firm decision-makers are like fair-weathered fans, in that they are more likely to stick with successful organizations. Design/methodology/approach An advanced quantitative modeling approach, survival analysis, is applied to a data set of more than 350 sponsorships to isolate the impact of performance on B2B decision-making. Findings Even after controlling for several potentially confounding variables, results indicate that every point per game earned by English football clubs decreases the probability of the sponsoring firm exiting the agreement by 54.4%. Originality/value These findings provide empirical evidence of the impact of the sponsored organization’s performance to influence B2B firm decision-making, a novel finding yet to be confirmed in the sponsorship-linked marketing literature.

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Section: Methodsmentioning

confidence: 99%

Section: Methodsmentioning

confidence: 99%

Section: Methodsmentioning

confidence: 99%

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Are firms like fair-weathered fans? Examining decision-making in B2B relationships

Jensen

2020

JBIM

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“…Sehingga untuk anggaran selama satu musim kompetisi klub sangat mengandalkan pemasukan dari tiket pertandingan kandang (home), sponsorship dan subsidi dari Bandan Liga Indonesia Baru (BLI-B) selaku operator Liga 2 Indonesia 2018. Hasil temuan ini terkait dengan potensi penghasilan utama dari klub sepakbola dalam menjalani kompetisi: (a) pendapatan hari pertandingan melalui kehadiran stadion, (b) hak siar (termasuk distribusi untuk berpartisipasi, dan lolos dalam kompetisi nasional dan internasional), dan (c) pendapatan komersial melalui sponsor (Bouchet, Doellman, Troilo, & Walkup, 2015), sedangkan (Pantuso, 2017) menambahkan bawah faktor merchandising, dan visibilitas media sosial juga berkontribusi. Pada poin terakhir yang diususlkan oleh Pantuso, peneiliti tidak menemukan hal tersebut terjadi Pada PSIM Yogyakarta.…”

Section: Keterbatasan Anggaran Dalam Menjalani Liga 2 Indonesia 2018unclassified

Evaluasi Manajemen Klub Perserikatan Sepakbola Indonesia Mataram (PSIM) Yogyakarta

Sumarno

Irianto

2019

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Penelitian ini bertujuan melakukan evaluasi pada manajemen klub sepakbola dengan analisis 6 fakor yang memengaruhi keberhasilan menjalani kompetisi sepakbola: (1) manajemen, (2) bauran pemasaran (3) pencarian dan sistem seleksi pemain, (4) sistem analisis performa pemain, (5) ilmu olahraga, (6) sistem politik dan kebijakan pemerintah. Penelitian evaluasi dengan model Discrepancy ini menggunakan metode deskriptif-evaluatif dengan pendekatan kualitatif. Obyek evaluasi adalah klub sepakbola PSIM Yogyakarta. Lima peserta dipilih secara sengaja sebagai partisipan wawancara. Pengumpulan data dilakukan sebagai berikut: melakukan observasi, dokumentasi dan wawancara. Validasi instrumen menggunakan ‘expert judgment’ dan analisis data kualitatif menggunakan bantuan Scientific Software ATLAS Ti. Versi 7.5.16. Hasil dari penelitian ini menunjukan bahwa fungsi-sungsi manajemen telah dilakukan oleh para stakeholder PSIM. Dalam bauran pemasaran, PSIM tidak melakukan strategi apapun, karena penjualan dilakukan oleh pihak kedua. Karena terkendala finansial, pada pemilihan pemain PSIM hanya merekrut pemain-pemain muda. Pada segi implementasi ilmu olahraga juga belum sepenuhnya dilakukan. Pada sistem regulasi dan dukungan pemerintah telah representatif dengan tupoksi masing-masing. Dengan hasil tersebut dapat disampaikan bahwa manajemen dari klub PSIM belum sepenuhnya memenuhi kriteria yang ada dalam faktor-faktor yang mendukung keberhasilan dalam menjalani kompetisi. Evaluation of Management of Perserikatan Sepakbola Indonesia Mataram (PSIM) Yogyakarta football club This purpose of study to evaluate the management of football with an analysis of 6 factors that influence the success of undergoing a football competition (1) management, (2) marketing mix, (3) player finding and selecting systems, (4) system of players' performance analysis, (5) sports science and (6) politics and state policy. Evaluation research with the Discrepancy model using a descriptive-evaluative method with a qualitative approach. The object of evaluation PSIM Yogyakarta football club. Five participants were deliberately selected as interview participants. Data collection is carried out as follows: conducting observations, documentation and interviews. Instrument validation uses 'expert judgment' and qualitative data analysis using ATLAS Ti's Scientific Software assistance. Version 7.5.16. The results of this study indicate that management functions have been carried out by PSIM stakeholders. In the marketing mix, PSIM does not carry out any strategies, because sales are carried out by second parties. Because of financial constraints, in the selection of PSIM players only recruiting young players. In terms of the implementation of sports science it has not been fully implemented. In the regulatory system and government support are representative of the respective tupoksi. With these results, it can be stated that the management of the PSIM club has not fully met the criteria in the factors that support success in undergoing competition.

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“…Bouchet et al (2015) investigated the potential for 139 shirt sponsorships across the EPL, Italy’s Serie A, Spain’s La Liga and Germany’s Bundesliga to impact the sponsor’s stock price, following its appearance in international matches. The research found that sponsoring firms saw abnormal returns of up to 2.24 percent 10 days following the match, as well as abnormal returns of up to 5.03 percent 20 days after the match (Bouchet et al , 2015). There was not a statistically significant effect of the announcement of the tour on the sponsoring firm’s stock price.…”

Section: Literature Reviewmentioning

confidence: 99%

Assessing the survival of shirt sponsorships in English football: an exchange theory perspective

Jensen

Mishra

Averick³

2019

SBM

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Purpose Over the past several years, growth in sponsorship spending has surpassed that of traditional marketing and promotional approaches, as it has become an indispensable part of the marketing mix. Yet, despite considerable advances in the application of analytics across the sport industry, sponsorship revenue forecasting still largely relies on a decades-old methodology. The paper aims to discuss this issue. Design/methodology/approach This research seeks to assist sport organizations by applying more advanced survival analysis methodologies to the study of shirt sponsorships of football clubs, utilizing more than 300 sponsorships of every team that has competed in the English Premier League (EPL) over the past 25 years. Findings The analysis of the lifetimes of shirt sponsorships provides several insights for those employed by European football clubs and tasked with managing these increasingly lucrative sponsorships. Notably, tests confirmed that survivor functions of EPL shirt sponsorships are significantly different than those that appeared solely in English Football League (EFL) Championship play. In addition, results found that the median lifetimes of shirt sponsorships of EPL clubs were more than one year longer, when compared to EFL clubs. Originality/value This research marks the first attempt in the literature to apply survival analysis methods to describe the lifetimes of European football shirt sponsorships. The results provide empirical evidence that the potential effects of promotion or relegation could have consequences for football clubs in the tens of millions of dollars, and illustrate the importance of providing those tasked with managing such partnerships with more advanced methodologies to assist in the organization’s sponsorship revenue forecasting activities.

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The Impact of International Football Matches on Primary Sponsors and Shareholder Wealth

Cited by 25 publications

References 21 publications

Are firms like fair-weathered fans? Examining decision-making in B2B relationships

Are firms like fair-weathered fans? Examining decision-making in B2B relationships

Evaluasi Manajemen Klub Perserikatan Sepakbola Indonesia Mataram (PSIM) Yogyakarta

Assessing the survival of shirt sponsorships in English football: an exchange theory perspective

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