2021
DOI: 10.1108/jrim-09-2020-0183
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The impact of Internet celebrity characteristics on followers' impulse purchase behavior: the mediation of attachment and parasocial interaction

Abstract: PurposeThis study aims to investigate the relationship between Internet celebrity characteristics and the follower's impulse purchase behavior in YouTuber. Attachment and parasocial interaction are mediating variables concerning the impact of Internet celebrity characteristics on followers' impulse purchase behavior.Design/methodology/approachThis study conducted an online survey of YouTube users in Taiwan and utilized quota sampling with 500 samples to examine the influence of two types of Internet celebritie… Show more

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Cited by 74 publications
(78 citation statements)
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“…An anchor is a kind of Internet celebrity who relies on social media to become popular (Gerrath and Usrey, 2020;Chen et al, 2021). Compared to traditional celebrity endorsements by movie or athletic stars with a higher social status, many livestream shopping anchors are ordinary people, also known as "grassroots" celebrities (Wang, 2021).…”
Section: Literature Review and Hypotheses Livestream Shopping And Anchorsmentioning
confidence: 99%
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“…An anchor is a kind of Internet celebrity who relies on social media to become popular (Gerrath and Usrey, 2020;Chen et al, 2021). Compared to traditional celebrity endorsements by movie or athletic stars with a higher social status, many livestream shopping anchors are ordinary people, also known as "grassroots" celebrities (Wang, 2021).…”
Section: Literature Review and Hypotheses Livestream Shopping And Anchorsmentioning
confidence: 99%
“…Para-Social Interaction: The Mediating Role of Anchors' Characteristics Influences on Consumer Behaviour PSI was developed through the theory of social interaction, which is used to describe the relationship between the audience and media personalities in the media environment, such as fictional TV characters and news hosts (Horton and Wohl, 1956). PSI is also defined as a user's perceived interpersonal involvement with a media character through mediated communication (Chen et al, 2021). In PSI, the audience think that they have participated in a direct dialogue with a media character and may regard the media characters as "real friends" (Labrecque, 2014).…”
Section: Literature Review and Hypotheses Livestream Shopping And Anchorsmentioning
confidence: 99%
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“…Shen (2015) defined SD as people's disclosure of their feelings, ideas and experiences irrespective of how well they know each other. Researchers have investigated the influence of SD on positive emotions (Bareket-Bojmel and Shahar, 2011), user satisfaction (Kang et al , 2012), social support (Lee et al , 2013), trust (Huang, 2015), attachment (Chen et al , 2021), offline SD (Desjarlais et al , 2017), feelings of well-being (Yokoyama et al , 2019) and brand attitude and purchase intention (Um, 2016).…”
Section: Literature Review and Theoretical Conceptualizationmentioning
confidence: 99%