“…Shen (2015) defined SD as people's disclosure of their feelings, ideas and experiences irrespective of how well they know each other. Researchers have investigated the influence of SD on positive emotions (Bareket-Bojmel and Shahar, 2011), user satisfaction (Kang et al , 2012), social support (Lee et al , 2013), trust (Huang, 2015), attachment (Chen et al , 2021), offline SD (Desjarlais et al , 2017), feelings of well-being (Yokoyama et al , 2019) and brand attitude and purchase intention (Um, 2016).…”