The impact of mall personality and shopping value on shoppers' well-being: moderating role of compulsive shopping

Abstract

PurposeThe purpose of this study is to examine the association between mall personality, hedonic and utilitarian shopping value, and shoppers' well-being. The moderating effect of compulsive shopping on the association between both hedonic and utilitarian shopping value, and shoppers' well-being is also investigated.Design/methodology/approachThis study is quantitative in nature, and a purposive sampling technique is used. Data was collected through mall intercept survey. The authors collected 431 usable responses from respondents at two different malls in Lahore, Pakistan. PLS-SEM was employed to test the proposed hypotheses.FindingsResults indicate that mall personality significantly and positively influences both hedonic and utilitarian shopping value and shoppers' well-being. Similarly, hedonic shopping value has a significant and positive impact on shoppers' well-being, while utilitarian shopping value has a non-significant relationship with shoppers' well-being. Moreover, while compulsive shopping behaviour moderates the positive relationship between hedonic shopping value and shoppers' well-being, it does not moderate the relationship between utilitarian shopping value and shoppers' well-being.Originality/valueDespite the extant studies on brand and store personality on numerous retail outcomes, no study has examined the association between mall personality and shoppers' well-being. Another key contribution of this study is to examine moderation effect of compulsive shopping on the association between shopping value and shoppers' well-being. Additionally, this study enlightens mall administration to emphasise upon mall personality and hedonic shopping value so as to enhance shoppers' well-being, more so if its product assortment encourages compulsive shopping.

Impact of online convenience on generation Z online impulsive buying behavior: The moderating role of social media celebrity

“… Osborne (2010) stated that statistical data in social science research generally have normality problems. PLS has a higher predictive ability while assessing complex theoretical models with small and big sample sizes and data that is not normally distributed ( Hair Jr et al, 2017 ; Ali et al, 2021 ). In this study, data analysis is performed in two steps.…”

“…Physical attractiveness serves as an inferential signal for preliminary evaluation. People who are physically appealing may be considered integral, clever, and friendly ( Joseph, 1982 ; Ali et al, 2021 ). Physical appearance may be critical to social bonding.…”

“…Physical appearance may be critical to social bonding. Consumers are more attracted to human brands that are visually attractive ( Cole and Leets, 1999 ; Ali et al, 2021 ). Social media superstars should be appealing ( Djafarova and Rushworth, 2017 ; Ladhari et al, 2020 ; Djafarova and Bowes, 2021 ).…”

How do possessiveness, nongenerosity and envy in young female consumers convert into shopping addiction?

“…Hedonic shopping motives encompass a wide range of hedonic emotions that a shopping addict seeks while shopping (Wang et al, 2021). Therefore, hedonic shopping motives can be utilised as an important indicator of shopping addiction (Ali et al, 2021; Dey & Srivastava, 2017). Hence, the following hypothesis is proposed:H10 : Hedonic shopping motives positively impact shopping addiction.…”

“…These motives direct the person to buy for fun and/or enjoyment (Dey & Srivastava, 2017; Hashmi et al, 2020). Ali et al (2021) pointed out that compulsive buyers have a positive inclination towards hedonic shopping motives via tendencies of adventure seeking and idea shopping. Considering the feelings of fun and/or enjoyment associated with hedonic shopping motives, it is assumed that hedonic shopping motives might significantly transform the consumer's buying habits, gradually push them towards excessive shopping, and eventually result in shopping addiction (Horváth & Adıgüzel, 2018; Wang et al, 2021).…”