1998
DOI: 10.2307/1252284
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The Impact of Market Knowledge Competence on New Product Advantage: Conceptualization and Empirical Examination

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Cited by 597 publications
(224 citation statements)
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“…Technological developments may change market dynamics, weaken the positional superiority of established firms and enable new firms to successfully enter the market (Han et al, 1998). Firms have to stay agile to collect customer and competition information and to make use of the opportunities made available by new technologies so that they can survive and compete with other firms in these types of markets (Li & Calantone, 1998). Although there are contradictory findings in the literature regarding the impact of TC on firms' learning strategies and types of innovation (Zhou & Wu, 2010), the general opinion on this topic is that TC has an indirect or direct impact on new product development (Moorman & Slotegraaf, 1999).…”
Section: Technological Capability (Tc)mentioning
confidence: 99%
“…Technological developments may change market dynamics, weaken the positional superiority of established firms and enable new firms to successfully enter the market (Han et al, 1998). Firms have to stay agile to collect customer and competition information and to make use of the opportunities made available by new technologies so that they can survive and compete with other firms in these types of markets (Li & Calantone, 1998). Although there are contradictory findings in the literature regarding the impact of TC on firms' learning strategies and types of innovation (Zhou & Wu, 2010), the general opinion on this topic is that TC has an indirect or direct impact on new product development (Moorman & Slotegraaf, 1999).…”
Section: Technological Capability (Tc)mentioning
confidence: 99%
“…It is unlikely for new products to be successful if the new technology does not meet customer needs. Echoing this point, studies in the marketing literature have emphasised the interaction between marketing on the one hand and research and development on the other (Gupta, Raj, and Wilemon 1986;Li and Calantone 1998;Song and Dyer 1995;Song and Parry 1997).…”
Section: Technological and Market Knowledge Domainsmentioning
confidence: 99%
“…In this study CEOs were used as the key informants. CEOs have been used as key informants in similar research on innovation-based competitive strategy (Li and Calantone, 1998).…”
Section: Methodsmentioning
confidence: 99%