2020
DOI: 10.1007/s10843-020-00282-4
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The impact of market orientation on university spin-off business performance

Abstract: Extant literature on the antecedents of university spin-off (USO) business performance has developed with the aim of highlighting those drivers that could foster the performance of such firms, focusing on a variety of factors. Less interest has been devoted to the market orientation-performance relationship, despite the positive link frequently found in the marketing literature. The aim of the present paper is therefore to fill this gap and investigate the relationship between market orientation (MO) and USO p… Show more

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Cited by 18 publications
(11 citation statements)
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References 84 publications
(115 reference statements)
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“…There are different factors that affect the survival of a spin-off, such as entrepreneurial skills [5,11,35], characteristics of the core technology [36], industry characteristics [37,38], career experience [39], research knowledge [40], and market requirements [41].…”
Section: Main Factors Influencing the Survival Of An Academic Spin-offmentioning
confidence: 99%
See 1 more Smart Citation
“…There are different factors that affect the survival of a spin-off, such as entrepreneurial skills [5,11,35], characteristics of the core technology [36], industry characteristics [37,38], career experience [39], research knowledge [40], and market requirements [41].…”
Section: Main Factors Influencing the Survival Of An Academic Spin-offmentioning
confidence: 99%
“…-Previous entrepreneurial experience of the AS team: Business expertise in the team helps an academic spin-off to grow [35]. Moreover, the team's ability to identify market opportunities for technical innovations is of great importance for AS survival [11,41]. -…”
Section: Resource Dimensions Factors For Spin-off Survival Authorsmentioning
confidence: 99%
“…Las spin-off universitarias se convierten en un punto de contacto entre ambas realidades. De ahí su notoriedad como herramienta estratégica del sistema público de I+D+i y de la sociedad en su conjunto (Buratti, Profumo y Persico, 2020).…”
Section: El Papel De La Universidad: La Universidad Emprendedoraunclassified
“…In mature markets where competition is high, university spinoffs tend to present difficulties in low-end disruption market penetration, as recognized in Abbate and Cesaroni (2017) and Buratti et al (2021) due to the minor role of marketing in these companies. However, low-end innovation presents itself as a viable strategy when the technological solutions presented by university spinoffs respond well to the traditional market criteria adopted by incumbent companies.…”
Section: Research Questionsmentioning
confidence: 99%