The Impact of Marketing Mix Elements on Tourist's Satisfaction towards Five Stars Hotel Services in Dubai during COVID-19

Jahmani, Ashraf; Jawabreh, Omar A.A.; ABOKHOZA, Reneh; Alrabei, Ali Mahmoud

doi:10.14505/jemt.v14.2(66).04

Cited by 6 publications

(5 citation statements)

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“…The managerial implication is increasing customer satisfaction by improving performance attributes (Jahmani, 2023). The multiplication between the weight and the percentage of positive performance produces a satisfaction number so that the customer satisfaction (Customer Satisfaction Index) is obtained when added together.…”

Section: Discussion Managerial Implicationsmentioning

confidence: 99%

The Influence of Marketing Mix Strategy on Bread Customer Satisfaction in Nigerian Market

Ohimain Ozumba,

Okon

2023

JEBIN

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Bread is a practical and ready-to-eat food. Urban people consume Bread as a breakfast menu. This causes the bakery industry to grow even more. This study aims to analyze the purchasing decision process, analyze the dimensions in the marketing mix that affect consumer satisfaction, analyze the level of satisfaction formed by the marketing mix and formulate managerial implications from the results of the marketing mix analysis. Data were obtained from 120 respondents determined by convenience sampling and analyzed using the Structural Equation Model. The results showed that consumers go through all stages of the purchase decision process. Consumers buy Bread based on the motivation to meet their needs as a substitute for rice. Consumers obtain information about Bread from advertising. The main evaluation criterion for consumers before deciding on the purchase of Bread is the condition of the Bread. The consumer's purchase plan depends on the situation. If the variety of types of Sari Roti sought is not available, and there is a price increase, the consumer's action is still to buy Bread. However, if another brand of Bread provides a discount, consumers switch to that other brand of Bread during that period only. Marketing mix has a positive and significant effect on consumer satisfaction. This shows that the role of product, price, place and promotion increases customer satisfaction. The dimensions of product and price have a more substantial influence than place and promotion. The level of customer satisfaction of Sari Roti is in the very satisfied category. The recommended managerial implications are increased availability, 24-hour sales, public relations and sales promotion.

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Section: Discussion Managerial Implicationsmentioning

confidence: 99%

The Influence of Marketing Mix Strategy on Bread Customer Satisfaction in Nigerian Market

Ohimain Ozumba,

Okon

2023

JEBIN

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“…Quality of service is a process-management method to ensure total employees' satisfaction at all levels, internal and external. Quality is an input connected to the behavior of the management and workers, as the management of the organizations that seek to achieve quality concentrates on supporting the workers in the first place and then the customers (Jahmani et al, 2023a;Jawabreh et al, 2023a;Cheng et al, 2018).…”

Section: Service Qualitymentioning

confidence: 99%

Service Quality and Organizational Excellence and Their Relationships With the Wadi Rum Protected Area Employees' Job Satisfaction

JAWABREH,

Al FAHMAWEE,

MASA'DEH

et al. 2024

GTG

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This study aims to examine the impact of service quality and organizational excellence on employees’ job satisfaction at Wadi Rum Protected Areas located in Jordan. A total of 270 questionnaires containing 40 items are used to collect information from the respondents. Multiple regression analyses are conducted to test the research hypotheses. The results clearly demonstrate a significant positive relationship between service quality and organizational excellence and the job satisfaction of employees. The findings of the study assured that the common philosophy that forms an essential part of the values and culture of a Wadi Rum Protected Area is the dissemination of an organizational excellence culture on service quality to achieve employee satisfaction. Attaining organizational excellence in Wadi Rum Protected Areas in Jordan is crucial not only for the efficient administration of natural resources and tourist experiences but also for improving workers' job satisfaction and well-being. By allocating resources to enhance leadership skills, fostering employee involvement, offering educational and growth prospects, acknowledging and incentivizing accomplishments, and facilitating a harmonious work-life equilibrium, Wadi Rum Protected Areas can establish an environment of exceptional quality that empowers staff members to flourish and make valuable contributions to the organization's prosperity, all the while safeguarding the region's natural splendor and cultural legacy for posterity. This is one of the few studies that covers the impact of service quality and organizational excellence on the job satisfaction of Wadi Rum Protected Area employees and is the first to test the framework in a developing country, Jordan.

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“…The quality, design, functionality, and overall brand reputation of a product determine its value. Several factors, such as price and benefits, might influence consumers' judgment of the quality of in-demand commodities (Jahmani et al, 2023).…”

Section: The Effect Of Product On Satisfactionmentioning

confidence: 99%

The Role of 7P Marketing Mix toward Consumer Satisfaction and Loyalty of XYZ Beauty Clinic

Alwinie,

Nurhayati,

Sartono

2024

JCS

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The XYZ Beauty Clinic has many branches throughout Indonesia, including the Metropolitan Mall (MM) Bekasi branch, which has been established since 2011. Over time, the XYZ MM Clinic has faced various challenges, such as a decrease in the frequency of customer visits. This study aims to analyze consumer perceptions, factors that affect consumer satisfaction and loyalty, and the level of satisfaction and loyalty of XYZ Beauty Clinic consumers. The study used a cross-sectional design. The sampling technique used purposive sampling involving 152 respondents who were at least 17 years old and had visited at least twice in the last year. Data were processed quantitatively using SEM-PLS, Customer Satisfaction Index (CSI), and Customer Loyalty Index (CLI) to test the hypotheses and measure the level of consumer satisfaction and loyalty. The results indicated that consumer perception with low satisfaction and low loyalty are consumers who work as entrepreneurs, consumers who earn less than 5 million a month, as well as consumers who live in Tangerang and Bogor. The marketing mix that affects consumer satisfaction includes product, promotion, process, people, and physical evidence. Customer satisfaction affects customer loyalty. The level of customer satisfaction shows satisfactory results and the level of customer loyalty shows loyal results. Based on the research results, clinics are advised to prioritize consumer groups with low perceptions of satisfaction

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The Impact of Marketing Mix Elements on Tourist's Satisfaction towards Five Stars Hotel Services in Dubai during COVID-19

Cited by 6 publications

References 0 publications

The Influence of Marketing Mix Strategy on Bread Customer Satisfaction in Nigerian Market

The Influence of Marketing Mix Strategy on Bread Customer Satisfaction in Nigerian Market

Service Quality and Organizational Excellence and Their Relationships With the Wadi Rum Protected Area Employees' Job Satisfaction

The Role of 7P Marketing Mix toward Consumer Satisfaction and Loyalty of XYZ Beauty Clinic

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