The impact of motivation factors and intention to adopt Jordan as a destination for medical tourism in the Middle East

Abstract

The study aimed to investigate the impact of motivation factors on an individual’s decision to choose Jordan as their primary tourism destination in the Middle East. The decision to choose Jordan as a medical destination will be analyzed based on factors, including government support; push engagement, and image perception. To this end, the study will gather data from 300 online individuals who have traveled to the Middle East for medical purposes. A qualitative approach will be adopted to provide insight into an individual’s preference for Jordan as the primary medical destination. A Partial Least Squares Structural Equation Modeling method was adopted, which allows for the creation of relations with different variables. The study’s findings indicate that people from rural areas in the Middle East preferred Jordan as a medical destination. Also, more women than men traveled to Jordan for medical purposes. Finally, more single people than married persons choose medical assistance in Jordan. Future studies are needed to ascertain how factors such as quality and cost influenced medical tourism into Jordan. AcknowledgmentsI would like to thank the Business School at Al Ahliyya Amman University, Jordan. Specifically, many thanks go to the departments of marketing.

Relationship between technology acceptance model, self-regulation strategies, and academic self-efficacy with academic performance and perceived learning among college students during remote education

“…In the context of remote learning, self-regulated learning has been found to increase intention to enroll in online courses in the near future ( Chen and Hwang, 2019 ). In addition, different studies suggested that students with low self-regulated learning skills are more likely to resist virtual courses than those with high self-regulated learning competencies ( Al-Adwan et al, 2018a , b ; Al-Adwan, 2020 ). Moreover, Al-Adwan (2020) found that the lower students’ self-regulation, the less they will recognize the value of the usefulness and functionality of virtual courses.…”

“…In addition, different studies suggested that students with low self-regulated learning skills are more likely to resist virtual courses than those with high self-regulated learning competencies ( Al-Adwan et al, 2018a , b ; Al-Adwan, 2020 ). Moreover, Al-Adwan (2020) found that the lower students’ self-regulation, the less they will recognize the value of the usefulness and functionality of virtual courses. Thus, students with a more self-regulated learning process can perform better and be more confident in dealing with the new technology involved in online courses ( Chen and Hwang, 2019 ).…”

Kesan Perdagangan Antarabangsa terhadap Permintaan Pelancongan: Kes di Malaysia

“…Ianya berfungsi kepada kecenderungan atau kesanggupan serta rintangan yang dihadapi bagi mengadakan perjalanan. Di sini kesanggupan dan kemampuan seseorang individu dipengaruhi oleh kehendaknya sendiri iaitu motivasi (Seo et al 2019;Al Adwan 2020;Zhang & Walsh 2021;Iványi & Bíró-Szigeti 2021), kedudukan sosio-ekonomi (Yeh & Liu 2019;Promsivapallop & Kannaovakun 2020;Gavurova et al 2020;Švec et al 2021;An & Alarcón 2021), keberkesanan pemasaran dan promosi (Chrząścik 2019;Castañeda et al 2020;Korbiel 2021;Tinakhat 2021;Yim et al 2021) yang dilakukan. Pemasaran dan promosi penting terutama bagi meningkatkan permintaan jangka panjang di samping memberi pendedahan kepada masyarakat umum.…”

Aesthetic considerations for treating the Middle Eastern patient: Thriving in Diversity international roundtable series

“…Neferneferuaten Nefertiti, queen of the 18th Dynasty of Ancient Egypt, continues to influence perceptions of beauty, even today 2 . In the modern day, countries in the Middle East have rapidly growing beauty markets 3–6 . Within the region, Iran has among the highest rates of cosmetic procedures, and Dubai, often referred to as the plastic surgery hub of the Middle East, has the highest concentration of cosmetic surgeons in the world, with 47 cosmetic surgeons per 1 million people 7–9 .…”

“…2 In the modern day, countries in the Middle East have rapidly growing beauty markets. [3][4][5][6] Within the region, Iran has among the highest rates of cosmetic procedures, and Dubai, often referred to as the plastic surgery hub of the Middle East, has the highest concentration…”