The Impact of Nature Experience Towards Revisit Intention

Abstract

This study is aimed to find out the impact of nature experience on revisit intention at Mount Ciremai National Park. The independent variable (X) of this study was nature experience, concerning about educational, escape and aesthetic dimensions. Whereas the dependent variable (Y) of this study was revisit intention. The approach used was quantitative. The technique of collecting data was distributing questionnaires to respondents. The population of the study was 200 tourists of Mount Ciremai National Park. The technique of analyzing data was multiple regression using IBM SPSS 23.0. As a whole, the results show that there was a significant contribution of independent variable (nature experience) to dependent variable (revisit intention). However, it is found that only one sub dimension of nature experience (X) which contributed to revisit intention (Y).