The Impact of Online Review and Price on Consumer’s Hotel Booking Intention at Online Travel Agency: Trust as a Mediating Variable

CHRISTIN, GABRIELLA ANGGITA DEA; NUGRAHA, ALBERT KRIESTIAN NOVI ADHI

doi:10.7903/ijecs.2115

Cited by 3 publications

(2 citation statements)

References 41 publications

(60 reference statements)

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“…Penelitian terhadap masalah ini penting karena kepercayaan online dapat mengarah pada niat pemesanan yang lebih tinggi dan baik bagi pemasar hotel (Sparks and Browning 2011). Hasil penelitian yang mementingkan perlunya peran kepercayaan dalam memediasi pengaruh ulasan online terhadap niat pembelian diutarakan oleh (Mahat et al, 2020;Amin et al, 2021;Elwalda et al, 2016;Christin and Nugraha, 2023;dan Handhita and Wilujeng, 2023). Penelitian lain menemukan berbagai faktor penyebab niat pemesanan antara lain perbedaan budaya (Park and Lee 2009), kualitas platform (Amin et al, 2021;, brand, klasifikasi bintang dan harga (El-Said 2020).…”

Section: Pendahuluanunclassified

“…Hasil penelitian ini sejalan dengan studi (Mahat et al, 2020 dan Christin andNugraha, 2023) yang menegaskan bahwa kepercayaan online sebagai variabel mediator, dalam hubungan antara ulasan online sebagai prediktor dan niat pemesanan online sebagai hasilnya, ulasan online mengarah pada kepercayaan online dan menuju niat pemesanan online. Untuk membantu konsumen dalam pencarian informasi, tinjauan online terkini diperlukan untuk membantu konsumen dalam proses pengambilan keputusan mereka.…”

Section: Pengaruh Tak Langsung Ulasan Online Terhadap Niat Pemesanan ...unclassified

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Peran Ulasan Online Dalam Membangun Kepercayaan Tamu Serta Dampaknya Pada Niat Pemesanan Online Di Hotel Aston Banyuwangi

Listyorini,

Ridanata

2024

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Kemajuan teknologi digital sebagai sumber informasi yang tersedia bagi calon pembeli semakin berkembang dan kompetitif. Sudah menjadi gaya hidup bahwa tamu hotel atau wisatawan menggunakan ruang siber sebagai tempat pengumpulan informasi ketika berminat memesan suatu produk atau jasa. Ulasan informasi online akan mempengaruhi perilaku konsumen, ulasan online membentuk pandangan bahwa hotel tersebut dapat dipercaya atau tidak. Studi ini bertujuan menyelidiki faktor ulasan online sebagai penyebab tumbuhnya kepercayaan tamu yang selanjutnya berdampak pada niat pemesanan kamar secara online. Penelitian metode kuantitatif dengan alat analisis SEM PLS diuji outer dan inner model serta uji hipotesis pada sampel 100 tamu pemesan kamar online di Aston Hotel Banyuwangi sebagai responden. Hasil penelitian menunjukan bahwa ulasan online mempengaruhi kepercayaan tamu akan platform yang menyediakan pemesanan hotel, dan selanjutnya berdampak pada keinginan konsumen untuk melakukan pemesanan secara online. Ulasan online tidak berpengaruh secara langsung terhadap niat pemesanan online, namun melalui tumbuhnya kepercayaan tamu terhadap platform yang digunakan. Hal ini memberikan konfirmasi bahwa ulasan tamu secara online membangun kepercayaan tamu yang selanjutnya berdampak pada niat tamu melakukan pemesanan online.

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Section: Pendahuluanunclassified

Section: Pengaruh Tak Langsung Ulasan Online Terhadap Niat Pemesanan ...unclassified

Peran Ulasan Online Dalam Membangun Kepercayaan Tamu Serta Dampaknya Pada Niat Pemesanan Online Di Hotel Aston Banyuwangi

Listyorini,

Ridanata

2024

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Exploration of Hotel Reservation Through Mobile Online Travel Agencies

Sun,

Law,

Hyun

2024

Journal of Tourism Research

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The number of tourists who use smartphones to make hotel reservation is continuously increasing. Nonetheless, only a few studies have investigated the attributes to make hotel reservation via mobile devices (e.g., smartphones). Hence, the present study comprehensively evaluates the attributes to make hotel reservation through mobile online travel agencies (OTAs) based on the web function design framework to identify the perceived important attributes to make hotel reservation via mobile OTAs from the perspective of tourists and to find out the possible factors with specific attributes to measure hotel reservation via mobile OTAs through an online questionnaire survey method. Findings reflect that the perceived important attributes of tourists have changed from those allowing them to meet their hierarchical needs to those supporting their nonhierarchical intertwined needs. In addition, four factors of hotel reservation via mobile OTAs are identified: hotel information provision, relationship and social media, design and layout, and consumer requests.

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The Influence of Online Reviews on Hotel Attractiveness Perceptions: A Gender-Based Comparative Study

Šostar,

Andrlić,

Ramanathan

2024

Tourism and Hospitality Industry

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Purpose - The primary aim of this research is to explore the differential impact of online hotel reviews on the perceived attractiveness of hotel, with a focus on identifying any variances between genders. It seeks to contribute to the understanding of consumer behavior in the digital age, especially how men and women differently interpret and react to online reviews. Design - Employing a quantitative research design, this study systematically investigates the change in hotel attractiveness perceptions before and after the exposure to online reviews among a sample of male and female participants. The participants were first asked to rate the attractiveness of a one hotel based solely on set of six photographs. Subsequently, they were exposed to online reviews of the same hotel, after which they re-evaluated their perceptions of attractiveness. These repeated measures design allowed for the examination of within-subject changes in perceptions, as well as the interactions between gender and review exposure. Findings - The analysis revealed statistically significant changes in the perceived attractiveness of hotel after reading online reviews, with these changes being more pronounced among male participants compared to female participants. Specifically, both genders exhibited an increase in perceived attractiveness post-review exposure, but the magnitude of change was significantly higher for men. Additionally, the study identified a significant interaction effect between gender and the impact of online reviews, indicating that the influence of reviews on perceived attractiveness is moderated by gender. These findings underscore the potent role of online reviews in shaping consumer perceptions and highlight gender differences in processing this information. Originality - This research contributes to the existing body of literature by specifically addressing the gender differences in the impact of online reviews on perceived attractiveness of hotel. While previous studies have examined the influence of online reviews on consumer behaviors and decision-making, the explicit focus on gender as a moderating factor offers novel insights. This study not only adds to our understanding of the psychological mechanisms underlying the processing of online reviews but also provides practical implications for marketers and hotel managers in crafting gender-sensitive strategies.

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The Impact of Online Review and Price on Consumer’s Hotel Booking Intention at Online Travel Agency: Trust as a Mediating Variable

Cited by 3 publications

References 41 publications

Peran Ulasan Online Dalam Membangun Kepercayaan Tamu Serta Dampaknya Pada Niat Pemesanan Online Di Hotel Aston Banyuwangi

Peran Ulasan Online Dalam Membangun Kepercayaan Tamu Serta Dampaknya Pada Niat Pemesanan Online Di Hotel Aston Banyuwangi

Exploration of Hotel Reservation Through Mobile Online Travel Agencies

The Influence of Online Reviews on Hotel Attractiveness Perceptions: A Gender-Based Comparative Study

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