The Impact of Online Reviews on the Information Flows and Outcomes of Marketing Systems

Watson, Forrest; Wu, Yinglu

doi:10.1177/02761467211042552

Cited by 12 publications

(5 citation statements)

References 119 publications

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“…Similar implications and questions are likely with technology such as drones or smart speakers. Optimally, consumers need to be given control over their information in the marketing system (Watson and Wu 2022).…”

Section: Discussionmentioning

confidence: 99%

Technology has Agency too! Disentangling Technology's Causal and Structural Agency in a Service System

Anderson,

Hansen,

Laverie

2024

Journal of Macromarketing

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This study explores how technology attains agency in a service system. By applying a systems view through the lenses of service-dominant logic and actor-network theory (ANT), we clarify and conceptualize resource and agency forms for a technology as it connects with other actors in a network as part of the value cocreation process. We conduct a qualitative study to explore a technology's role (i.e., VR-tours) in the residential real estate market. We find that VR-tour technology gains causal agency through others’ connection to and reliance on the technology. As value is determined, there is potential for structural agency, where it cocreates and transforms valuations, influencing actors to renegotiate their roles and practices and enabling value destabilization in the marketing system. Theoretical and macromarketing implications are discussed.

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Section: Discussionmentioning

confidence: 99%

Technology has Agency too! Disentangling Technology's Causal and Structural Agency in a Service System

Anderson,

Hansen,

Laverie

2024

Journal of Macromarketing

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“…An efficient marketing system must innovatively respond to emerging opportunities. A recent systematic review of the marketing literature published between 2000 and 2020 found slight differences between micro- and meso-level efficiency measures (Watson and Wu 2022).…”

Section: Literature Reviewmentioning

confidence: 99%

Marketing Efficiency of Autarkic Systems: The Case of North Korea

Stoyanov,

Stoyanova,

Stoyanov

2024

Journal of Macromarketing

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The issue of marketing efficiency, or how to better transform inputs into outputs within a marketing system, has always occupied a special place in the macromarketing literature. The concept of marketing efficiency has not been studied in closed and isolated systems that exhibit distinctive behavioral patterns compared to conventional open systems and can explain important and understudied marketing phenomena, including autarky. This study challenges some of the conventional premises of marketing systems by defining autarky as a closed marketing system that 1) operates with the specific purpose of propaganda in a relatively predictable and efficient manner; 2) has minimal, though not entirely absent, interaction with the international environment; and 3) involves participants (actors) who do not engage in voluntary exchanges with one another but rather collectively, as well as individually, adhere consistently to the self-reliance ideology. We demonstrate how a classical thermodynamic model (i.e., the Carnot cycle for maximum energy efficiency) can be metaphorically associated with the behavior of the North Korean autarkic system to better understand the long-term efficiency of its propaganda machine. To the best of our knowledge, this is the first attempt to develop a holistic metaphorical framework for exploring the efficiency of an autarkic system and to establish common criteria for measuring relationships between autarkic properties and autarkic processes.

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“…They find that online review analytics can be suitably embedded into analytical models to assess prices, citing the benefits of having access to widely available information from the Internet. Watson and Wu (2022) also explore the impact of online reviews on the information flows and outcomes of marketing systems, observing (p.146) that 'online reviews are changing the way that consumers shop and firms respond to consumer feedback … [and] are an information flow with the potential to change well-being outcomes for all stakeholders, rather than just a tool to be exploited by firms or consumers'. They suggest future research to explore how online reviews and information flows may impact the efficiency and effectiveness of a marketing system.…”

Section: Practical Applications Of Accounting Information System Rese...mentioning

confidence: 99%

Accounting and information systems

Smith

2024

Research Handbook on Accounting and Information Systems

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This research handbook brings together an eclectic mix of research output from a widely dispersed authorship, drawing on work from around the globe, including authors from across Europe, the United States and Asia. It draws upon existing literature, new empirical research and developing theories, to present the reader with insights into the world of accounting and information systems in a fast-moving and technologically challenging era. There are extensive reviews of recent and relevant literature, alongside fieldwork evidence from a diverse range of countries which, it is hoped, will provide the reader with views of geographical and research areas with which they were previously unfamiliar. Hopefully, the range of work presented here will prompt ideas for new research alongside future pathways for the accounting profession.The book is structured in six parts, the first of which includes this introduction. The title of the handbook deliberately separates the terms 'Accounting' and 'Information Systems' to show that these are two separate concepts, albeit which are often intertwined. As Jans et al. (2022, p.62) point out, 'accounting and AIS cannot be studied separately as they both form an integrated whole'. Accounting, here, is treated as the process of measuring and communicating multiple forms of information, or data, including that which is both quantitative and qualitative. Therefore this book takes a broad view of information, both of an accounting and non-accounting nature, and the way in which it is processed, managed and used in organisations. The information system is then taken to incorporate the processes within an organisation which allow that information to be effectively used for multiple purposes, with a variety of stakeholders in mind. The chapters presented in this handbook are illustrative of the nature of research in this area, and they have been chosen to show the variety of work that exists, from a worldwide trawl of experts in the field; therefore they provide both a useful introduction to the topic for the tyro who is unfamiliar with the field, whilst also highlighting a possible research agenda and emerging ideas for the expert.Recent published research on accounting contains numerous reviews of the extant literature. In exploring digitalisation in accounting, Jans et al. ( 2022) find that topics related to AIS (Accounting Information System) in accounting journals tend to focus on 'information disclosure', 'network technologies' and 'audit and control', whilst neglecting other relevant topics. Therefore, they suggest that there is a need to bring the disciplines of accounting and AIS closer together, and they conclude by actively encouraging researchers to 'bridge the gap between the AIS and accounting literature and to actively integrate AIS topics in established accounting research ' (Jans et al., 2022, p.82). Agostino et al. (2022 conduct a review of the literature on digitalisation, accountability and accounting in public services, highlighting, in particular, issues relating to the ...

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The Impact of Online Reviews on the Information Flows and Outcomes of Marketing Systems

Cited by 12 publications

References 119 publications

Technology has Agency too! Disentangling Technology's Causal and Structural Agency in a Service System

Technology has Agency too! Disentangling Technology's Causal and Structural Agency in a Service System

Marketing Efficiency of Autarkic Systems: The Case of North Korea

Accounting and information systems

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