The Impact of Perceived Behavioral Control, Norms, and Individual Attitude on Decisions to Save Energy Toward Net Zero Emissions in Indonesia

Abstract

Energy consumption in Indonesia is increasing every year. In 2019, there was an increase compared to 2018. However, from 2019 to 2020, it has decreased. This is due to the Covid-19 pandemic. After the new normal, energy consumption in Indonesia increased again until 2022. This study investigates the impact of normative factors and perceptions of behavioral control on energy saving in Indonesia. This study used the Partial Least Square – Structural Equation Model (PLS-SEM). The model was calculated empirically using a questionnaire survey collected from 356 respondents focused on all Indonesian people. The results of this study show that attitudes, subjective command norms, behavioral control, and descriptive norms have a significant and positive effect on the intention to save energy. Behavioral control, descriptive norms, and command norms positively affect energy-saving attitudes. In order to maintain energy efficiency, stakeholders should consider those factors in enhancing net zero emission in energy sector.