“…Today's marinas are devoted to fulfilling nautical tourists' increasing and complex demands in a highly competitive international market (Dikeç & Töz, 2017). The growing competition combined with an exigent and articulated demand pose important challenges to marina managers; in particular, they ask for the adoption of a more market- Benevolo & Spinelli, 2018;Gračan, Zadel, & Pavlovi c, 2018;Heron & Juju, 2012;Jankovi c & Vlaši c, 2018;Jovanovic et al, 2013;Lam González et al, 2015;Mateos, 2010;Mikulic, Kresic, & Kozic, 2015;Payeras et al, 2011;Raviv et al, 2009;Sari, Bulut, & Pirnar, 2016;Silveira et al, 2018;Stone, 2000;Vlaši c, Poldrugovac, & Jankovi c, 2019) investigated topics related to the management and marketing of marinas, but many important aspects remain unexplored.…”