The Impact of Perceived Usefulness of Online Reviews, Trust and Perceived Risk on Online Purchase Intention in Emerging Markets: A Mexican Perspective

Ventre, Iván; Kolbe, Diana

doi:10.1080/08961530.2020.1712293

Cited by 242 publications

(216 citation statements)

References 74 publications

Supporting

Mentioning

123

Contrasting

Unclassified

Order By: Relevance

“…Perceived usefulness may affect online consumers' response to UGC, influence their attitude, and lead to a purchase (Kim and Song, 2010;Muslim et al, 2014;Ventre and Kolbe, 2020). UGC adoption is a process where people use information purposefully (Pitta and Fowler, 2013).…”

Section: Perceived Usefulness and Purchase Intentionmentioning

confidence: 99%

The Influencing Mechanism of Interaction Quality of UGC on Consumers’ Purchase Intention – An Empirical Analysis

Geng

Chen

2021

Front. Psychol.

View full text Add to dashboard Cite

User-generated content (UGC) refers to online information created and shared by consumers that can influence other users’ purchase decisions. Due to the rapid development of new technologies in business, marketers’ dependency on UGC is rising. This study aims to explain how the interaction quality of UGC affects its credibility as a source and the usefulness of its information, as well as how it influences consumers’ online purchase intention. In addition, we examine the moderating effect of product involvement. We collected data from 272 users of social media in China to conduct empirical research. The SPSS and Amos were used to analyze the data and test the hypotheses. The results reveal that UGC interaction quality is positively related to purchase intention, and this relationship is mediated by perceived usefulness and trust. Further, consumers’ product involvement negatively moderates the effect of perceived usefulness and trust on purchase intention. Findings from this study are expected to extend the literature on UGC and give benefits to marketers and online business operators.

show abstract

Section: Perceived Usefulness and Purchase Intentionmentioning

confidence: 99%

The Influencing Mechanism of Interaction Quality of UGC on Consumers’ Purchase Intention – An Empirical Analysis

Geng

Chen

2021

Front. Psychol.

View full text Add to dashboard Cite

show abstract

“…This phenomenon clearly says that products with good online consumer ratings will significantly impact the purchase intention and actual purchase of PL products. These findings are consistent with previous research (Filieri et al, 2018;Flanagin et al, 2014;Tran, 2020;Ventre & Kolbe, 2020). Table 7.2 displays the mean values for both the PL brands.…”

Section: Online Consumer Ratingsupporting

confidence: 91%

Exploring the Factors Affecting the Purchase Likelihood of e-Tailer Private Labels.

Yerrabapu¹

View full text Add to dashboard Cite

<p><b>In today’s extremely competitive retail marketplace environment, developing and managing profitable private label offerings has become significant for most retailing companies. The purpose of this paper is to understand the influence of e-tailer reputation, product manufacturing country favourability, and online consumer rating on the purchase likelihood of e-tailer private labels. We find that product online consumer ratings positively impact the purchase intention of the private labels. E-tailer reputation has shown a positive impact on the future purchase intentions whereas, country favourability’s effect is found at the time of actual purchase of e-tailer private labels. Being the first research to study the impact of country favourability, e-tailer reputation on e-tailer private labels, this paper offers some insights to the e-tailers. </b></p>

show abstract

“…Furthermore, according to Phornprapha and Suthatorn (2017), in term of online buying intention, it is influenced by perceptions of product value, shopping experience, and service. Meanwhile, Ventre and Kolbe (2020) concluded that perceived risk does not directly influence online purchase intention. Therefore, it can be concluded that perceived risk does not affect the intention of consumers to buy online.…”

Section: Resultsmentioning

confidence: 99%

Online Customer Shopping Behaviour: The Mediating Role of Online Perceived Risk

Yahya¹,

Hashim²,

Husin³

et al. 2020

Global Business Management Review (GBMR)

View full text Add to dashboard Cite

The studies of online purchase intention have been done extensively throughout the world by testing many predictors. Due to the rapid growth of technological advances affecting internet users suggest other new predictors considered as an online purchase intention element. This study suggests customer review, online store image, and perceived online risk (an element of a mediating factor) as three main variables that drive customers to purchase online. A simple convenience sampling method was used to analyse the responses from online users via the online questionnaire web surveys. Multiple regressions and Sobel tests were used in this study to test the hypotheses. The result shows that online customer review and online store image have a positive relationship with the perceived risk online as well as perceived risk itself also has a positive relationship with online purchase intention. Consequently, in terms of mediating factors, perceived risk online is seen as a mediator for both online customer review and online store image with online purchase intention. Having said that, the study hopes that the findings would help boost the online retail industry as a contributor to the country's economic development.

show abstract

The Impact of Perceived Usefulness of Online Reviews, Trust and Perceived Risk on Online Purchase Intention in Emerging Markets: A Mexican Perspective

Cited by 242 publications

References 74 publications

The Influencing Mechanism of Interaction Quality of UGC on Consumers’ Purchase Intention – An Empirical Analysis

The Influencing Mechanism of Interaction Quality of UGC on Consumers’ Purchase Intention – An Empirical Analysis

Exploring the Factors Affecting the Purchase Likelihood of e-Tailer Private Labels.

Online Customer Shopping Behaviour: The Mediating Role of Online Perceived Risk

Contact Info

Product

Resources

About